April 11, "No. The 9th China Real Estate and Pan-Home Industry Cross-border Summit and the 2019 China Building and Sanitary Ceramics Top Ten Brand List Awards Ceremony" were grandly held in the Great Hall of the People in Beijing. At the meeting, Wang Dachuan, CEO of Beijing New Home Technology and Chairman of Green Home Decoration, spoke... Delivered a speech titled "New Trends in Home Consumption Application Technology in the 5G Era". The following text is compiled based on Wang Dachuan’s speech:
▲ Wang Dachuan, CEO of Beijing New Home Technology and Chairman of Green Home Decoration< /span>
Wang Dachuan talked about that 5G has taken root in Shanghai, China, with GB as the transmission unit. 5G network will bring significant changes to life in the future. Under this speed and efficiency, mobile phone terminals and the software in the terminals will undergo huge changes. For example, information communication in the ownership society is calculated in seconds. In the future, cloud technology, BMI technology, VR, and AI technology, which have received great attention in the pan-home furnishing field, will rely on 5G technology and be widely used in all aspects of life and home furnishings.
Based on the powerful transmission rate of 5G, he said that future cloud technology, BMI technology, VR, AI technology, etc. can realize the display of home space in a very cool space. At the same time, the 5G information highway can bring about the connection of many intelligent devices, such as the connection between smart cities and command materials, manufacturers and manufacturers, and manufacturers and customers.
He believes that the 5G era will also be decentralized. In the past, it was enterprise-centered, with manufacturers upstream to build products and terminals to sell them. In the 5G era, a lot of reverse customization can be carried out, but the premise is that manufacturers and dealers can provide very important flexible production. For example, can a brick be customized? The most important thing in the 5G era is 5G channel + AI technology, which is the foundation of future home application technology.
Among them, AI technology is artificial intelligence technology, which is free from human intervention and completely All behavioral operations are performed by computers and cloud computing.
▲ Summit site
How to apply 5G channel + AI technology?
What is the relationship between manufacturers and dealers and the home furnishing industry?
He believes that through 5G channel + AI technology, terminal stores can transform the headquarters’ exhibition hall into The visual form is transmitted to the terminal store for display. This operation can already be realized.
Terminal dealers are most concerned about customer flow, and three of them are distribution What businesses are concerned about is, first, how do customers come? Where are the customers? The second is how to display and make transactions in the store after customers come; the third is whether the products are absolutely differentiated?
He said that all dealer systems and manufacturers are concerned about how to solve C-side problems. These problems can be effectively solved in the 5G era. After the emergence of AI technology, it will form customers' DIY and direct C-side customers' in-depth participation in design. The customer transaction data and processing data generated can be captured and included by merchants.
"Everyone is a designer" in the 5G era
In the 5G era, a slogan called "Everyone is a designer" was proposed. Wang Okawa believes that this is based on aesthetics or some foresight. For example, people who can play games, front-end financial personnel of the company, etc. can become designers, or wood product clerks can be made into designers. . The actual model room models used in the fine decoration process can be easily and directly operated with software and displayed to customers in the 5G era + AI technology.
▲ Summit site
Reverse customization in the 5G era
Regarding reverse customization, it is from the current ceramic tile technology to the ceramic kiln Production, etc., and how the client can implement the previous design. Through systematic research, he believes that there is a very strong market potential. Foshan is currently undergoing capacity upgrades. In the past, customers could only passively accept products produced by companies, but now customers can use 5G technology to transmit their designs to merchants through AI technology for reverse customization. The production equipment based on the manufacturer is Supported by production equipment manufacturers, reverse customization is feasible in the 5G technology era.
Real estate transactions in the 5G era
Real estate transactions will also change. The hardcover DIY that was proposed in the past, I want to change It is very laborious to buy wood and ceramic tiles. In the 5G era, when customers buy a house, choosing a house is not only a matter of apartment type, but also the decoration of the home.The design plan is a one-time solution, and customers can make intelligent modifications through AI technology and quickly send it to the manufacturer. These are all realized with 5G channels and AI technology, and have further driven changes in real estate sales.
▲ Summit site
What is the most important thing in the 5G era?
The most important thing about 5G is 5G channel and AI technology, including AI automation design and VR reality (real to texture level, wood grain level), BIM drawing calculation.
BIM drawing calculation refers to information modeling technology in the construction field. When this After the set of drawings is completed, the number of bricks, how many nails used, etc. can be calculated instantly. BMI uses a second-to-second calculation. Of course, even logistics costs, dealer prices, etc. are being systematically differentiated. At the same time, through information technology, all information is initiated from the dealer's design end and the client is initiated, all the time. To the distribution and delivery of all manufacturers, this matter is already very complete in terms of informatization.
Through AI technology, interaction can be achieved in the scene, such as turning on the music, turning on the garden Walk around the mountains outdoorsRunning water, made into four seasons, immersive interactive scenes make customers more entertained. With entertainment, customers can appreciate and transform together, and jointly create the feeling of an ideal home.
Generally speaking, future AI technology, VR technology and BMI technology can achieve The series connection of the industry truly forms a closed loop, starting from the design end, all the way to the manufacturer end, to all logistics and distribution, etc. This is the blueprint for the home furnishing industry in the 5G era.
