Stuck in the old retail era, I don’t know how to use design to sign orders, and I don’t know how to convert word-of-mouth into sales. Power, this is probably a problem that all ceramic dealers must face! In order to help terminal dealers solve the above problems, and to help terminal dealers find a way out in the severe terminal market and win the terminal battle, Nengqiang Group held a design meeting at Baolong International Hotel in Foshan from May 6th to May 7th. Special seminar summit for division and foremen channels to seek new marketing ideas for terminal dealers.
The popular summit site
Leader’s Speech
At 9 a.m. on May 6, the summit officially started. Luo Chang, deputy general manager of Nengqiang Group, delivered a speech at the summit. In his speech, Luo Chang expressed a warm welcome to dealer friends who came from afar. Luo Chang said: At present, the development trend of the industry market has become very serious. The construction of marketing channels is a powerful weapon to attack the market. I hope everyone will gain some insights from this summit and return with a full load.
Luo ChangSpeech
Yan Weisheng, Director of Marketing Department of Nengqiang Group, introduced the main topic of this meeting: U+ Alliance. U+ Alliance is affiliated to Nengqiang Group. It is a non-profit social group. It is jointly initiated and established by a number of enterprises and national distribution networks based on promoting the development of the building materials industry. It is aimed at interior designers, foremen, and outstanding dealers to establish U+ design. Alliance, U+ Foreman Alliance, Nengmei Academy, etc., to build a comprehensive service platform for business cooperation, communication, promotion, and advancement.
Yan Weisheng’s speech
Signing initiation and licensing
Luo Chang, deputy general manager of Nengqiang Group, met with Zhu Kui, vice president of sales of Yuanfang, and Kujiale KA Business respectively Department General Manager Yu Yang signed a contract for the Nengmei Academy project; signed a contract with Sina Home Furnishing Channel General Manager Yan Shougang for the China Quality Home Decoration Festival project; signed a contract with Guangzhou Design Week Director Peng Wu for the Guangzhou Design Week Red Cotton Award Project; and signed a contract with the Director General of id+c ( Lei Jieen, general manager of Zhenzhizhizhi, signed a contract with the id+c cooperative course project. Subsequently, the senior leaders of Nengqiang Group and representatives of the U+ Alliance jointly pressed the start fingerprint, marking the official launch of the U+ Alliance of Nengqiang Group.
Luo Chang signed a contract with representatives of all parties in the U+ Alliance
The senior management of Nengqiang Group and the representatives of the U+ Alliance jointly pressed the activation fingerprint
At the meeting, Luo Chang, deputy general manager of Nengqiang Group, awarded the license to id+c, and the general manager of Nengqiang Group Liang Shengyuan awarded the license to Sina Home Furnishing Platform and hired them as the strategic cooperation media of Nengqiang Group U+ Design Alliance and the strategic cooperation media of Nengqiang Group U+ Foreman Alliance. After receiving the license, id+c Director General (General Manager of Zhenzhizhizhi) Lei Jieen and Sina Home Platform General Manager Yan Shougang made speeches respectively, sharing how the U+ Design Alliance and the U+ Foreman Alliance will play a decisive role in terminal marketing. effect.
Luo Chang awarded the license to id+c Lei Jieen
Liang Shengyuan awarded the license to Yan Shougang, general manager of Sina Home Channel
Lei Jieen’s speech after receiving the license
Yan Shougang was awarded the speech
After the awarding ceremony, Gao Feng, the representative of Sina Home Furnishing, a strategic partner of U+ Design Alliance, shared with everyone about new home decoration channels for more than an hour. During the sharing, Mr. Gao gave a detailed explanation on the designer channel and the foreman channel, and gave targeted explanations on specific issues in marketing. He interacted face-to-face with dealers and answered on the spot the various issues faced by everyone in the designer channel. question.
Sina Home Representative Peak Sharing< /span>
U+ Design Alliance Training
In the afternoon, Lei Jieen, Director General of id+c (General Manager of Concentration and Intelligence) brought everyone a design An in-depth analysis of the division channel. The era of "design-driven brands" is coming, and will become the next outlet to drive China's consumption upgrade, market upgrade, industrial upgrade, and accelerate socio-economic development. Having good designer channels is an important way for terminal dealers to break the situation. The designer channel can be carried out from many aspects such as color, style, style, function, material, designer, etc. If you master some of them well, you can fully open the designer channel.
Lei Jieen is sharing
Then, Tan Peixia, Designer Channel Manager of the Marketing Department of Nengqiang Group, brought everyone the development of designer channels. and maintenance. Starting from the dealer's perspective, starting from the current situation of the designer channel, starting from those excellent practical experiences, starting from the aspects of channel actions, channel maintenance, and future development of the channel, a detailed analysis is made of the practical implementation of the designer channel. way.
Tan Peixia is teaching
Mr. Guo Wen, the design channel operation instructor of the Marketing Department of Nengqiang Group, targeted those distributors who do not have designer channels. Shang taught everyone how to develop designer channels and how to hold a designer exchange meeting when there are no designer resources.
Guo Wen is teaching
U+ Foreman Alliance Training
On the evening of May 6, Mr. Fu Guowen, the operations instructor of the benchmarking operation group of the Nengqiang Group Promotion Department, gave a speech to the participating dealers Shared the practical methods of the U+ Foreman Alliance. From how to collect resources from foremen, how to invite foremen to participate in an exchange meeting, how to explain brand strength and product quality, how to explain cooperation policies, how to grasp the psychology of foremen to promote cooperation, how to follow up with foremen, etc. The specific links are explained one by one. The content is detailed, clear and operable, so that dealers can really use it after learning it, and it will be effective after using it.
Fu is teaching Chinese
Excellent dealers share
In the glorious 20 years of Nengqiang Group, a large number of excellent dealers have emerged, and their excellent operations Experience and team management experience are worth learning from. May 6At the sharing meeting in the evening, Ms. Fang Limin, the general manager of the Foshan Operation Center, and Ms. Wu Ruizhu, the leader of Dalian Nengqiang from Dalian, shared their successful experiences in team management, operation management, service management, etc. with the dealer friends present. , everyone has benefited a lot.
Fang Limin, General Manager of Foshan Operation Center, is sharing
Dalian Nengqiang General Manager Wu Ruizhu is sharing
Terminal marketing tool
On the morning of May 7, Peng Shuyin, deputy dean of Kujiale Business School, analyzed the terminal design for everyone Software and marketing tips. In view of the phenomenon that terminal stores have no traffic and cannot capture customers, it is proposed that to solve marketing problems, we must first solve the conflict with consumers, solve the problem of efficient conversion of customer flow, and quickly and efficiently meet customer needs. We also recommended a terminal to everyone on the spot. Marketing artifact - Kujia marketing artifact brings you a variety of marketing methods: it is efficient in attracting customers and attracting customers at low cost.The threshold is low, easy to learn, easy to operate, and easy to carry. It is a powerful weapon for terminal marketing.
Peng Shuyin, deputy dean of Kujiale Business School, is sharing
Huang Weixiong, a gold medal lecturer from Qidingdong Supply Chain Platform, brought you zero-cost marketing courses and sharing Check out Qidiandong’s customized points mall. Qidingdong is a company that uses technology as its growth strategy. Through resource integration, cloud computing, big data analysis and other Internet technologies, it has built a cost-effective supply chain platform - Qidingdong's custom points mall, which is also a powerful tool for terminal marketing. one.
Huang Weixiong, the gold medal lecturer of Qidiandong Supply Chain Platform, is sharing
Collection of competition works
Teacher Shangguan Chunmiao from the Promotion Department of Nengqiang Group introduced Nengmei College to everyone. Xianneng Academy of Fine Arts has launched the first national chief designer competition to collect outstanding design works nationwide. Registration and submission of works will begin on May 12th. The deadline for submission of works is from May 12th to May 27th. The first, second and third prizes will be selected through voting, and the list of winners will be announced and prizes will be distributed on June 17, 2019. Dealers across the country are welcome to actively organize designers to participate. Contact: Shangguan Chunmiao, Promotion Department of Nengqiang Group.
Shangguan Chunmiao is sharing
Conclusion
Open up the entrance for designer channels to gain customer traffic, allowing resident designers to better understand design and be good at marketing, so that The new marketing of craftsmen has become a competitive tool, and new terminal marketing tools have become a good helper for marketing... These efficient and easy-to-use terminal marketing methods are specially discussed in the designer & foreman channel of Nengqiang GroupSolutions were found at the summit. I believe that dealers and their families will benefit from it and be inspired to find marketing methods that suit them. This is the ultimate purpose of this summit. I wish all the distribution friends of Nengqiang Group can lead their teams to glory with these new marketing methods!
(Enterprise contribution)< /p>
