China Ceramics Network News (Corporate contribution) In the work of futurist Toffler According to the prediction, creativity will dominate the business lifeline of the 21st century.
Intelligent changes in the industry cannot be separated from the help of design, let alone cultural help."Cultural and creative" has become an important breakthrough for brand and industry upgrading.
Design-driven industry Upgradingis the consistent purpose of Guangzhou Design Week. Today's Guangzhou Design Week has already become Asia's premier design industry event. However, Guangzhou Design Week doesn’t stop there.
In 2019, under the guidance of the UNESCO “Creative City” (Shanghai) Promotion Office and Shanghai Jiao Tong University With the intellectual support of the Cultural and Creative Center of the Education Group,Guangzhou Design Week will join forces with Shanghai Fashion City Promotion Center to create a three-day top cultural and creative forum, bringing It is full of practical and practical information that will strongly help industrial transformation and upgrading to create an international Oriental brand.
As the first domestic company to obtain the International Federation of Industrial Design (ICSID), the International Federation of Graphic Design Associations (ICOGRADA), An annual design business event jointly certified by the International Federation of Interior Architects (IFI) and promoted simultaneously globally by the three major international design organizations, Guangzhou Design Week is a "homecoming" feast for the domestic design industry every December.
ICCIF International Literature The Creative Festival will also create a continuous IP forum and a feast of useful lectures, linking global cultural and creative leading resources and the advantages of the entire national industrial chain, and establishing it as an annual authoritative international industrial innovation summit !
The first ICCIF International Cultural and Creative Festival in 2019 was attended by top guests and useful information continued for three days. With the theme of "Innovation and Finance Style", ICCIF will focus on"the style of a great country", "rejuvenation of national trends", "industrial trends", "old The six major sectors of "Industrial Rebirth", "Unicorn Beast" and "Platform Sunac" jointly discussed in depth how to tap new industry values, explore new business models and opportunities, and explore more possibilities in the Chinese market.
2019 First ICCIF International Cultural and Creative Festival
6 major themes + 18 speeches + 18 salons
Three days not to be missed,Spoilers for the big lesson of the year are here!
Steve Leung: International Chairman of the Federation of Interior Architects/Designers (IFI) Founder of Steve Leung Design Group
Jiang Qiong'er ："Shangxia" CEO and Artistic Director
There is a design language called Oriental
Steve Leung - Internationally Famous Architecture , interior design and product designer, a leading figure in Chinese interior design. He is known for his modern design style and is good at integrating rich Asian cultural and artistic elements into his works. In the past twenty years, he has led Chinese design to break out of the Western design language, and today it occupies a place that belongs to the East. He firmly believes that design has the power to break boundaries. Through cross-regional, cross-brand, cross-industry exchanges and cooperation with international designers, he implements the concept of "design without boundaries".
Leung Steve-Tian Design Case ——Shanghai Gubei No. 1
There is a national brand called Shangxia
In 2009, Jiang Qiong'er and the French Hermès Group jointly founded the contemporary high-end lifestyle brand "Shangxia" and served as the chief executive Executive Officer and Artistic Director. Jiang Qiong'er and "Shang Xia" are committed to promoting China's exquisite craftsmanship to the world, blending the essence of Eastern and Western cultures, and creating the 21st century Eastern contemporary life aesthetics. Contemporary design works have been exhibited by the British Museum, the Guimet Museum in France, and the French Museum of Decorative Arts. World class museum collection.
September 20 Today, at the ICCIF International Cultural and Creative Festival, Steve Leung x Jiang Qiong'er gave a special speech + dialogue——How to use design to give the East a new language and create the most beautiful life form? At that time, they will give the answer.
China Li-Ning: Li Yunshan, Executive Deputy General Manager of Feifei China Sports, Director of Li-Ning E-Sports Club
Hanyi HANART: Zhou Zhuguang, chairman of Hanyi Fashion, inheritor of Shanghai-style cheongsam in "The Great Craftsman"
There is a kind of confidence called the national trend
There is a kind of national self-confidence called China Lining. In 2018, when the post-90s generation became a generation with real spending power, Li Ning's "national trend" products shined at New York Fashion Week, achieving his goal ten years ago with the recognition of the young fashion crowd. The re-emergence of Li Ning is a return of China's design power and even national confidence, and will inevitably become a milestone lesson in the brand textbook.
There is a kind of accent called Shanghai style
The city that best represents the fusion of Chinese and Western elements and the modern Orient is Shanghai. In China, there is a kind of accent called Shanghai style, and internationally, there is a kind of clothing called "haute couture". As the representative brand of Shanghai-style cheongsam inheritance and Chinese haute couture in "The Great Craftsman" and "Buyi China", Hanyi Fashion has the most say - from actress Hu Die, Shanghai tycoon Du Yuesheng, Mei Lanfang, to "In the Mood for Love", "Song of Everlasting Sorrow", "Momo Cave" Ni Ni, etc. In the past hundred years, Hanyi fashion has retained theSuzhou Weaving Royal Crafts is the oldest handicraft workshop in Shanghai. The old masters still make tailor-made clothes for each customer.
September 20 On the same day, at the ICCIF International Cultural and Creative Festival, when China’s Lining met Shanghai-style Hanyi—while learning the most oriental influence brand cases, sit back and watch what sparks the national trend and Shanghai-style brands create.
Oriental Pearl: Tang Jiachun Oriental Pearl Cultural Tourism Business Group Oriental Pearl International Exchange Company Cultural Tourism Creative Director
Aranya: Tian Haicheng, Chief Brand Officer of Aranya
There is a kind of pride called the Oriental Pearl
Every big city has a symbol that attracts attention. The Oriental Pearl Tower is the "pearl in the palm" of Shanghai, an international metropolis. As a vanguard and forerunner in building Shanghai's cultural and creative IP, the Oriental Pearl Group has continuously carried out "cultural tourism upgrades" in recent years, implemented culture +, entertainment + group strategies, galloped and innovated all the way, and witnessed the "qualitative change" of China's leading cultural tourism , three leaps from "fusion" to "intelligent change".
There is a kind of travel called Aranya
What’s the logic behind Anaya’s popularity? Who quickly made Qinhuangdao Aranya Gold Coast a benchmark for domestic cultural tourism real estate? Facts have proved that with the development of real estate today, people may not only need a house, but also humanistic aesthetics and spiritual resonance on top of these materials. The seaside utopia that everyone longs for, do you also want to have a wandering experience?
September 21 Today, at the ICCIF International Cultural and Creative Festival, when the Pearl of the Orient meets Aranya——What impact does the rise of cultural consumption have on cultural tourism real estate? Where is the next stop for China’s cultural tourism? Let’s listen to two big names talk about new directions.
Shanghai Jahwa ：Liu Yan ShanghaiJahwa Senior Public Relations Director
GAC NIO ：Qi Zhenggang VP of GAC NIO R&D Center
There is an old brand called innovation
Herborist joins hands with Li Yifeng? Liushen toilet water and RIO collaboration cocktail? Maxim's White Rabbit toffee-flavored lip balm sold out in two seconds on the day it was released? These traffic-level explosive products are all produced by Shanghai Jahwa, a century-old company. As the saying goes, it is difficult to start a business and even harder to keep it. In the new era, how old brands can turn around and inherit their heritage is a national topic. Founded in 1898, Shanghai Jahwa, the oldest daily chemical company in China, has made great achievements. example.
There is a car called HYCAN
The emergence of automobiles is a symbol of human progress. Every innovation in the automobile industry marks a change in the social form. . As a new thing in the automobile industry, new energy vehicles are not only a milestone product in the industry, but also an important breakthrough in national strategy and world issues of energy conservation and environmental protection. With the support of the resources of GAC and NIO, the HYCAN co-creation brand was officially launched in 2019. HYCAN co-creation is a user enterprise with the concept of "co-creation" and deep integration of automobiles and the Internet. It not only provides intelligent pure electric vehicles, but also Provide users with a life full of creation and enjoyment. This time, it will be released at the ICCIF International Cultural and Creative Festival&ld"You" can also participate in the new gameplay.
September 21 -On the 22nd, at the ICCIF International Cultural and Creative Festival, when old brands meet new products-How do old brands turn around? How can new brands quickly occupy the C position? Let’s listen to Shanghai Jahwa and GAC NIO bring fresh and dry goods.
Tencent: Li Haifeng Visual Design Director of Tencent Interactive Entertainment Creative Design Department
Douyin: Qu Chen, director of entertainment industry of Jiju Engine
There is a type of influence called head-take-all
New consumption is changing, and the second dimension is also changing. This change is irresistible and is becoming mainstream. . As China's current aircraft carrier-level leader, how does Tencent build game IP? How to continue to build the IP-heavy culture of "Honor of Kings" and the IP-light culture of "Everyday Love Elimination", how to continue to upgrade and export IP-derived content and products, improve user stickiness and expand IP influence? Let the trader tell you personally.
There is a type of business entity called a unicorn
This is the best time for creativity, and this is the best time for entrepreneurship era. The 2018 big data report shows (data source: "2018 Douyin Big Data") that Douyin has covered 233 countries around the world, and as of July 2019, Douyin's DAU exceeded 320 million. What new sparks will be created when culture + Douyin meet? Come to ICCIF International Cultural and Creative Festival to give you an answer in a new field.
September 20 Today, Douyin is here! On September 22, Tencent is here! Who will talk to them at the ICCIF International Cultural and Creative Festival?
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