In recent years, there has been a "national trend" storm in the ceramic industry. More and more ceramic brands have begun to draw nutrients and inspiration from traditional Chinese culture and classical aesthetics to satisfy consumers' demands for "Chinese style". ” demand. Grace Tiles, which has been focusing on traditional culture for a long time, has set its sights on the local intangible cultural heritage "Xiangyun Sha" in Foshan.
On December 12, under the leadership of Wei Qian, Vice President of New Pearl Ceramics Group, Li Rurang, Deputy General Manager of the Group and General Manager of the Third Marketing Center, Li Ying, Deputy General Manager of the Group and Dean of New Pearl Design Institute; Milan HOAA International Signed designer Kan Min, Wang Dafeng, executive director of Huaxun Tasteful Decoration Group Design Research Institute, Lin Hui, founder of Lunjiao Xiangyunsha "Xunzhuang" brand and other partners as well as Grace brand dealers from all over the country Witnessed together, the much-anticipated Grace Ceramics “Intangible Cultural Heritage Sha Impression Hall” was officially unveiled.
(Grace "Intangible Cultural Heritage Impression Museum" officially opened)
General Manager Li Rurang said: "Inheriting classics and creating a ceramic tile brand with culture, warmth and texture has always been the core positioning of our Grace Ceramics. Xiangyun Sha is the representative of the intangible cultural heritage in Foshan, and Grace Ceramics Si started the inheritance and integration of Xiangyunsha intangible cultural heritage very early. The Grace's "Intangible Cultural Heritage Impression Hall" launched this time is also the first experience exhibition hall of Grace that incorporates the concept of VMD (visual marketing). I believe it will become one of the most beautiful internet celebrity spots in the ceramic industry in 2020."
(Speech by Li Rurang, deputy general manager of the group and general manager of the third marketing center)
(Li Rurang and other creative staff were interviewed by the media)
According to reports, the Grace "Intangible Cultural Heritage Impression Hall" unveiled today is divided into three parts: the intangible cultural heritage area, the material selection area and the experience area. It perfectly integrates the essence of traditional Chinese intangible cultural heritage and "Five senses" design elements such as vision, hearing, smell and touch are injected into different areas. Walking into Grace's "Intangible Cultural Heritage Impression Museum", you can appreciate classical colors, feel simple textures, taste classical music, and smell classical fragrances... It's like a story-telling.A "journey through time" that just goes away.
(Appreciate classical colors)
(Feel the simple texture)
(Taste classical music)
(smell the classic fragrance)
Xiangyun yarn is the only silk fabric dyed with pure plant dyes among the world's textiles. It is praised as "soft gold" by the textile industry. It has a history of more than 600 years and has been deeply loved by people since its inception.
(Foshan Intangible Cultural Heritage "Xiangyunsha")
Xiangyun yarn is made of mulberry silk fabric soaked with the juice of Dioscorea oleifera, a unique plant in Guangdong, and then covered with river silt rich in various minerals unique to the Pearl River Delta region. It is made by sun-drying. Handmade environmentally friendly silk fabric is a national intangible cultural heritage.
(Grace Xiangyunsha series ceramic tiles)
Through the launch and cooperative development of the intangible cultural heritage fusion plan, Grace absorbed the advantages of traditional Xiangyun gauze and developed Xiangyun gauze cloth that is simple, matte, has a warm and smooth glazed feel, and conveys the texture of Xiangyun gauze. Pattern series. Xiangyunsha·cloth series has a retro and fashionable visual experience, a natural and delicate touch, rich cultural heritage, simple and natural colors, healthy, environmentally friendly and comfortable.
