As a traditional industry, the home building materials industry has a huge market, diverse demands, and numerous brands and products; therefore, you need to be cautious when looking for a ceramic tile brand to join a business! How to choose a suitable and profitable brand has become a problem that troubles many entrepreneurs. Jinyitao specially summarized a list of pain points for joining ceramic tile brands for these entrepreneurs~
Pain point one:
Choose a high-end brand or a mid- to low-end brand?
High-end brands: The investment is relatively large and there are certain risks, but the profits are stable if the operation is standardized
Mid and low-end Brand: The investment is not small, the competition is fierce, and it is difficult to break out
Pain point two:
Choose a company that follows the trend or leads the trend?
Leading product company: The product category has absolute advantages in the industry and the product range is complete. The agency requirements are high and the store design requirements are high
Product follow-up companies: Mainly follow the industry trend products, there is no main advantage product, it is relatively easy to be an agent, and the store requirements are not low
Pain point three:
Is market operation a price war or a search for differentiation?
Price war operation : No core product or brand advantages, low price to attract users
Differentiated operations : Have differentiated core competitiveness and attract users through value and operation
Pain point four:
Choose steady profits or speculative profits?
Steady profit: Steady profit, steady growth year by year
Speculative profit : One-time or small profit but quick turnover model, just get it when it’s good
Pain point five:
Join a big platform or choose a small platform?
Large platform enterprises: Brand, market, marketing, products, stores and channels are fully empowered
Small and medium-sized platform enterprises : Fighting alone, without a system
It is not easy to start a business. I believe many entrepreneurs have experienced the pain points of joining these ceramic tile brands. Below, Jin Yitao will take you to discuss how to choose a good brand.
01
Brand pain point solutions
Only by standing at the commanding heights of the industry can we win the future
Many entrepreneurs believe that representing high-end brands requires more investment than mid- to low-end brands. If there is a problem in the operation, the consequences are often serious, so many entrepreneurs are unwilling to invest too much. , chose a mid-to-low-end ceramic tile brand. However, with the continuous development of society, quality consumption must be the future development trend.
High-end brands, as the commanding heights of the industry, are the mainstream trend of future industry development and can achieve long-term and stable development.
Jinyitao, a high-end texture ceramic tile, has been focusing on high-end brands for 17 years. It adheres to the development concept of "decorating the world with heart and building a green future", always adheres to internationalization, and takes the lead in forming a Sino-Italian joint venture R&D team, the company has obtained more than 300 national patents and exports to more than 60 countries and regions around the world.
In 2020, Jinyitao's brand strategy has been upgraded again. High-speed rail, central broadcasting, online and offline form an integrated communication matrix.Focused, high-frequency, high-coverage, scene-based intensive placement and precision marketing have strongly empowered dealers across the country and started a new journey of brand communication.
02
Product pain point solutions
Those who lead the wind lead with it, and those who chase the wind follow it
Many entrepreneurs like to chase trends and choose which brands are hot products. However, as competition in the industry accelerates, the average lifespan of products on each trend is only In 1-2 years, it is good to chase the trend, but it is easy to get lost.
Products are the core of operations. As a brand owner, you must have a product system that leads the industry, have an absolute say in a certain mainstream category, and also have complete products. system.
Jinyi Ceramic Tiles, as the leader in the antique tile industry, has absolute say in modern antique tiles, candy glaze, thick tiles, art tiles and other categories, leading the industry product style.Towards. At the same time, since 2015, it has been the first to allow Italian brands to OEM Jinyitao. Since 2016, it has established a Chinese and Italian R&D team to inject international momentum into the research and development of new products.
03
Operation pain point solutions
Differentiated development forms core competitiveness
The entire industry has entered a stage of rapid development, and homogeneity has become the mainstream of market development. As a franchisee, the biggest concern is homogeneity. Faced with this dilemma, most entrepreneurs Competitiveness can only be improved through price wars, but this method can only accelerate the weakening of the brand's local competitiveness, and ultimately lead to the failure of the business.
When Jinyitao was founded, when many ceramic companies were fighting at the low end of the polished tile market, Jinyitao had already made it clear that it wanted to take a different path, targeting mid- to high-end antique tiles. market. In 2005, Jin Yitao established the first Ceramic Thought Center in the country. “What Jinyitao sells is not ceramic tiles or functions, but a culture.” PassedWith this idea, Jinyitao insists on product differentiation, design differentiation, value differentiation, marketing differentiation, etc. in its development, forming unique core competitiveness with clear positioning, high-quality products and unique marketing methods. .
04
Profit pain point solutions
Steady growth is the key to development
In the business process, only making profits can allow the company to operate normally, and there are many ways to make profits, including small profits but quick turnover, short-term explosive style, and long-term steady style. For a company For entrepreneurs, only steady growth can enable the company to develop steadily.
Since its establishment, Jinyi Ceramic Tiles has continued to develop steadily at a double-digit growth rate every year. Based on Sino-Italian joint research and development and four major domestic and international production bases, it has a solid R&D and production system; based on high-value quality products and new store design, bring high-value products and designs to franchisees and customers; based on the long-term and stable development of the brand, increase investment in marketing in the digital field to ensure the brandlong-term development, providing franchisees with a solid foundation for development.
05
Platform pain point solutions
Systematizing a large platform can provide you with peace of mind
With the development of society, the platform has become more and more important. A good platform can make the franchisee's rear area extremely stable, allowing the franchisee to have more energy and time to operate the front-line business. A good platform will definitely provide dealers with systematic service and support.
In order to better serve customers, Jinyitao has opened official 400 customer service hotline, online customer service, Zhupinbao APP and other service platforms. Customers and consumers can use online service channels. Conduct consultation and answer questions; at the same time, the business school established by Jin Yitao provides more than 100 training services every year to ensure the promotion of new product business and the transmission of information in the building materials industry; establish a digital cloud merchant micro-store platform to collaborate with dealers to achieve effective online traffic drainage; Create a green channel for services to provide franchisees with guidance and boost their confidence.
In the past seventeen years, Jinyitao has deeply cultivated customer needs, continuously upgraded the exclusive rights and interests of dealers, and built a healthy dealer service system around quality life, healthy life, and smart life. Jinyitao's services to customers are always online and never discounted. With a new perspective of value, we lead our partners to a new continent of wealth!
The top spots in these areas are waiting for you!
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(Pictures and text Source: Jinyi Ceramic Tiles)
