At the beginning of 2020, the COVID-19 epidemic suddenly struck, and our originally peaceful life was shattered. After going through those days of staying at home, we have paid unprecedented attention to the health and safety of our homes. Everyone is trying to find ways to protect their homes, themselves and their families. And facts also prove that our lives need to be protected.
On the last day of May, the new domestic sanitary ware brand Hengjie launched a "One Product for Every Household" press conference, releasing more than 100 new products in the "One Product Guard" series to escort Chinese families' bathroom life with professional and quality products. .
Innovative technology is used to bring the press conference to different families
As a "new domestic product" brand, Hengjie also brought us a "new" surprise at this conference: the first in the industry to use 3D virtual technology to conduct live broadcasts, taking you through ancient and modern times and freely in different scenes Shuttle through, bringing an immersive sense of participation. At the same time, Hengjie also held press conferences in the "homes" of different people, including celebrities' homes, palace homes, product experience officers' homes, ideal homes... actively embrace new technologies and new situations, and use them , which is also Hengjie’s innate gene. The press conference was simultaneously broadcast live on Weibo, Douyin, Tmall, JD.com and other platforms, allowing the high-quality bathroom space created by Hengjie to enter thousands of households. The number of live broadcast views reached as high as 38.71 million.
Celebrities, museum guides, super dads, designers...different homes have different owners. They have different identities, different industries, and different lifestyles, but the same thing is their need for a safe and comfortable bathroom life. . At the press conference, all the "owners" also expressed their recognition of Hengjie's professionalism and quality: "National Uncle" Wang Yaoqing has a strong preference for Hengjie bathroom cabinets and showerheads at home that have both a sense of design and functionality, and are safe. , the convenient Hengjie smart toilet is his health guardian artifact; Lilac Doctor Medical Director Tian Taiyi said, "As a health worker, I am willing to work with Hengjie from different professions to protect Chinese families"; Traveling to the palace Hesenberg, the commentator of the Internet Celebrity Museum, lamented that the fate of Chinese people and "wood" is not only in history, but also in the wooden alloy bathroom cabinets that are "as gentle as wood and as tough as gold"; designerBoth dad and doctor JOJO have tried Hengjie's new products as consumers for a month, and have fallen deeply in love with the wooden alloy bathroom cabinets, smart toilets, and Xinyi T8 showerheads. They not only represent an upgrade in appearance, but also carry... Safe, healthy and comfortable care.
The impact of the epidemic on every family is obvious, and creating an ideal home for Chinese people and protecting the safety and health of every Chinese family is also the attitude Hengjie wants to express in this press conference.
Hundreds of new products are released to protect Chinese families with professionalism and quality
Last year can be said to be the first year of Hengjie’s “national trend”. Hengjie used “innovative technology” and “traditional culture” to establish its position as a “national trend” in the sanitary ware industry. This year, in view of the actual situation of Chinese people in the post-epidemic era, In response to the demand, Hengjie continues to introduce new products.
Anti-bacterial and mildew-proof, moisture-proof and durable wood alloy bathroom cabinet, one-touch knob, intelligent dual-Q all-in-one machine with an antibacterial rate of 99.99%, Xinyi T series platform shower with extra large platform, comfortable and tailor-made Rico and the ever-changing series of faucets... At this press conference, Hengjie released over a hundred new hard-core bathroom products in the "One-Product Guard" series, completing the advancement from "national fashion spokesperson" to "family defender". In the most direct form, it embodies the concept of "Thousands of families, one product protects", allowing Chinese families in Qianwai to have more quality and professional bathroom product choices.
The data is the coldest but also the most objective and rational. What is the concept of "over 100 hard-core new products"? This means that in the past 365 days, a new product was developed and produced almost every three days. Without the support of a strong design, R&D, and production team, it would be impossible to achieve such intensive new product development. Moreover, high efficiency does not mean low quality. Hengjie's quality has long been a benchmark for the industry to imitate.
Looking at the entire industry, the secret of Hengjie’s success seems to be well known: professional and high-quality products are the core, and marketing that keeps pace with the times is the auxiliary. It seems simple, but it is actually difficult to imitate. High-quality products require a long period of innovative research and development and the accumulation of hard-core technology. Various innovative marketing methods such as expanding beyond products, cooperating with Chinese traditional cultural IP, and appearing in international fashion weeks are based on the Accurate insights into China’s new generation of consumers. Hengjie is not only a bathroom brand, but also the creator of quality life. With "Yipin"quo;'s professional technology, strict quality standards, and perfection in every aspect from design to craftsmanship, from quality control to service, have become a new domestic smart manufacturing brand that is loved by consumers, and truly serve The escort of quality bathroom life for thousands of Chinese families in China.
(This article is provided by the enterprise)
