On July 2, the 2020 Xiamen International Bathroom and Kitchen Cloud Exhibition came to a successful conclusion.
As the first collective online appearance of well-known domestic and foreign bathroom and kitchen brands in 2020, the online page views of this cloud exhibition reached 10.51 million. As an active participant in the cloud exhibition, Hengjie also actively embraces a variety of innovative marketing communication methods, allowing more Chinese people to experience the quality of new domestic products on the cloud, and also better understand and identify with the "one product for every household" concept shared by Hengjie.
Powered by the cloud, Hengjie’s innovative marketing continues
In the post-epidemic era, Chinese people’s living habits are quietly changing, which will also affect consumer behavior, business models and marketing communication methods. For Hengjie, whether it is the creation of product quality or the innovation of marketing communication methods, everything should change based on consumer demand and trends of the times.
In the Bathroom and Kitchen Cloud Exhibition, Hengjie restored the multi-dimensional space of the offline exhibition hall by using 720° VR real-view technology, big data and other modern information technology methods to achieve a true "cloud exhibition" ”, allowing audiences across the country to experience and interact with Hengjie’s new domestic products online at zero distance.
By settling in themed exhibition halls such as the "Boiling Cup Quality Hall" in the cloud exhibition, Hengjie's various categories of products that have repeatedly won the "Boiling Cup Quality Gold Award" will be displayed, allowing the audience to better understand high-quality sanitary ware. The technical connotation and excellent quality of new domestic products.
Whether it is the smart double-Q boutique that brings a healthy, safe, comfortable and convenient experience, or the antibacterial and mildew-proof Hengjie wood alloy bathroom cabinet, or a large platform, The double-shell anti-scalding and button switching design ensures safe and smooth showering, and the Hengjie New Wing T series platform showerheads have aroused collective applause from many online exhibition visitors.
In the "Xiao i Look at New Products" session of the cloud exhibition, Hengjie's new product Q8i SmartThe all-in-one machine takes the lead in the launch. Q8i's antibacterial rate is as high as 99.99%, and it can achieve 360-degree all-round antibacterial, sterilization, and sterilization protection, bringing consumers all-round health and peace of mind.
Cloud sharing brings new domestic products back to their essence
The cloud exhibition is not only a cloud catwalk for new domestic products for home furnishings, but also a cloud think tank on how to lead the development of the industry in the post-epidemic era.
In order to give full play to the advantages of the cloud exhibition, the organizer arranged and organized nearly a hundred live broadcast events during the cloud exhibition. Hengjie also used the live broadcast platform to have in-depth discussions on "consumption changes" and "trend changes" with representatives of outstanding new domestic home furnishing brands such as FOTILE and Haier, and also discussed with Hu Yanan, Secretary General of the Residential Decoration and Components Industry Branch of the China Decoration Association, and the National Health Industry Zhang Yingzeng, secretary-general of the Antibacterial Industry Branch of the Enterprise Management Association, Liu Yamin, a senior engineer at the National Key Testing Laboratory for Building and Sanitary Ceramics, senior media person Li Tianyan and other industry figures interacted to jointly decipher "How can a domestic product protect thousands of homes?" Through live broadcast sharing with themes such as "Thousands of families, one product protects", Hengjie and industry colleagues jointly find the right path for the development of new domestic brands of home furnishings in the post-epidemic era.
Hengjie believes that although thousands of Chinese families have different pursuits of ideal life, their pursuit of quality in health, safety, comfort and convenience is exactly the same. Brands that are determined to carry forward the national trend and support the development of new domestic products for home furnishings must return to their products and users themselves. By focusing on user needs, "first-grade domestic products" can become the quality choice to protect Chinese families.
From the "cloud" to the ground, Yipin Guardian is everywhere
Cloud exhibitions are also a window for observing the "popularity" of brands.
With its excellent technology and products, Hengjie’s new domestic products have gained high popularity at the cloud exhibition, becoming the first in three popular exhibition halls, popular products and the “refueling ranking list” of the cloud exhibition. But what Hengjie values more is that the "first-class" strength and "first-class" attitude contained in Hengjie's new domestic products have been recognized by industry leaders and consumers across the country.
The cloud exhibition has come to an end, but Hengjie will continue to use more innovative marketing communication methods to establish effective links with contemporary consumers, so that the Hengjie brand can resonate with the times and reach thousands of people across the country. Thousands of families can be protected by Hengjie's new domestic products.
(This article is provided by the enterprise)
