On August 10th, the VIP private meeting of Laideli Ceramics South China District, the Boss Group that breaks the waves, was held at Laideli Light Luxury Fashion Hall. Nearly 70 dealers from South China and Laideli Headquarters A group of senior executives gathered together to discuss how to improve the actual terminal capabilities from the aspects of design, product, and marketing under the new situation and achieve a new leap in sales.
At the meeting, Liu Chao, group design center manager, focused on the Laideli Terminal 3.0 standard based on the Laideli brand tone. He believes that "all commercial designs hope to attract consumers at the first time." Therefore, in the terminal store design process, it is necessary to refine the docking from lighting, soft decoration, display and other aspects, standardize construction, comprehensive services, and create more Beautiful and marketable model store.
▲Liu Chao, Group Design Center Manager
As a “out-of-the-circle” product this year, slate slabs, how do terminals welcome the arrival of trending products? Kong Qingtian, deputy general manager of the Laideli brand, said that as Laideli’s strategic product this year, slate slabs have put forward higher intelligent production and precise quality monitoring requirements, and invested 200 million to introduce the internationally renowned ceramic equipment company Sacmi Intelligent The production line ensures the refined production of products. At the same time, he called on dealers to change their traditional business thinking, actively embrace slate, plan marketing in advance, and seize the dividend market.
▲Kong Qingtian, deputy general manager of Laideli Brand
“Be brave and dare to be the first, break the waves to see the present”, Zhou Yan, general manager of Laideli brand, delivered a keynote speech on “Embracing Change and Breaking the Waves”. He pointed out that the current terminal market is facing revolutionary changes, and dealers need to adapt to changes and always put channel marketing and consumer experience first. Laideli will cooperate with terminal marketing, follow the trend of product upgrades, deploy diversified channels, and reconstruct the terminal profit model.
▲Zhou Yan, General Manager of Laideli Brand
2020 is destined to be an unusual year. How can terminal stores improve terminal operation capabilities under the influence of the COVID-19 epidemic, policy controls and other major environments? How to build a super store? In response to this series of issues, Laideli specially invited Xu Chongjin, the founder of New Dream Marketing Agency, to give a keynote speech. Teacher Xu focused on the pain points of store operation and nine major sections including products, traffic, and services to answer questions for the dealers present. During the lecture, he also used actual terminal operation scenarios to demonstrate consultation and order closing skills.
▲Xu Chongjin, founder of New Dream Marketing Agency
It is worth mentioning that Liang Qi, chairman of the group's board of supervisors, personally came to cheer for the dealers. He emphasized that in the general environment, everyone is equal and should not be afraid of difficulties. Only when problems are discovered can problems be solved. At the same time, dealers are welcome to return to the headquarters frequently to visit and communicate, and promote the integration and sharing of information resources.
▲Liang Qi, Chairman of the Group Supervisory Board
"Colliding ideas and gathering the power to move forward." In the future, Laideli will carry out more forms of communication activities to allow more dealer friends to participate in interactions, discuss development plans, and write a glorious new chapter for Laideli.
▲Group photo
(This article is provided by the enterprise)
