In the cold winter period of the construction and ceramics industry, faced with complex market competition, major ceramics companies are looking for ways to buck the trend. Among them, the smart store model of Oceano Ceramics shows us a unique way to break the situation. According to statistics, from January 2020 to the present alone, Oceano has opened hundreds of new smart franchise stores. Even under the influence of the epidemic, it has not been hindered or affected at all.
So, what is the charm of Oceano smart stores that can win the favor of many investors across the country?
1. From manufacturer to customized service provider, leading the industry with concepts
In the traditional high perception, ceramics companies are actually entities with production as the core. When the Internet economy rises rapidly and the consumption pattern of Chinese consumers in terms of food, clothing, housing and transportation changes dramatically in the millennium, traditional ceramics companies are still in the It is an initial stage limited to the production side, and the industry marketing model at this time has already appeared weak.
Oceano Ceramics, known for its strategic foresight, was the first to break this limitation. As early as 2000, Oceano was the first to propose a business strategy system of "ceramic fashion", shifting the marketing focus from productivity to overall home furnishing services.
In 2005, based on the strategy of "ceramic fashion", Oceano proposed the concept of "no bricks in the world", based on the overall needs of home space, aiming to combine "elements", "space" and " "Service" is integrated and unified, breaking away from the limitations of a ceramic tile manufacturer, and beginning to transform from ceramic tile manufacturing to a role that provides entire space solutions.
The release of this series of concepts lays a theoretical foundation for subsequent practice.
2. Digital innovation, the first trial of the big cloud business model
In 2013, Oceano Ceramics joined hands with technology giants such as IBM, Huawei, and Alibaba Cloud to establish the Big Cloud Business Project, investing heavily in independent research and development including Oceano Online, IPAD reception system, VR experience system, and 3D cloud The design platform has a series of operation service systems, covering house type cases, material selection assistance, effect preview, scheme design, construction drawings, logistics tracking, authenticity verification and other processes, which has set off a wave of Internet + operation reform in the industry.
In 2017, Oceano launched the O2O new retail model of ceramic tiles on the basis of Big Cloud Business, and proposed the 31319 standard for O2O new retail service efficiency, creating the first "thinking of ceramic tile space"The new consumption scenario experience of "what you see is what you get" has established a new standard for ceramic tile services centered on the ultimate user experience and efficient interaction.
Looking back at this small step of innovation made by Oceano at that time, no one would have imagined how much impact just adding some big data and digital interactive content would have on the traditional marketing of Jiancer.
However, it is through continuous practice that Oceano has accumulated rich experience and resources in cloud business operations, especially several core systems such as online DIY, VR experience, and 3D cloud design platform, which will soon be launched in Later, it shined in smart stores.
3. The debut of smart stores completely subverts the traditional marketing structure
In 2018, Oceano smart stores took shape. The core of smart stores lies in the pre-market interception, integrated resource application of regional stores, and high-efficiency and high-experience sales forms. It is equipped with Jukebao, interactive large screens, and 3D cloud independently developed and launched by Oceano. Design three major tools. These tools embody the optimization and innovation of Oceano Cloud Business over the years, and have also become core competitiveness that cannot be copied by peers.
In terms of store configuration, Oceano smart stores have greatly simplified the format of ceramic tile stores. They can achieve ultra-low investment of a minimum of 50 square meters and a minimum of 100,000 yuan, and can be opened in communities, street markets, etc., breaking the tradition The inherent flaw is that stores are large and impractical.
In terms of technology, through Jukebao, stores can achieve high-level traffic interception that is accurate to community owners; with the help of interactive large screens, stores can quickly target customer needs and provide customers with massive products, floor plans, renderings, and DIY solutions. Customization and other functions can improve the time customers stay in the store; using 3D cloud design, you can provide customers with real-time, fast and real design services.
Officially because of its excellent competitiveness, in 2018, the pilot operation of Oceano smart stores was a great success. In one of the pilots, nearly half of the community was renovated at a low cost of only several thousand yuan. Orders have become a classic example of the smart store model.
The success of the trial operation has further strengthened Oceano’s determination to fully promote this model. At the 2019 national press conference, Oceano officially launched smart store investment nationwide, opening 300 stores in just six months.Multiple smart stores.
The success of Oceano smart stores has undoubtedly pointed out a new path for the entire industry, which also benefits from the innovative ideas written into the corporate values of Oceano Ceramics. No matter how the market changes, maintaining a high degree of innovation, adaptability and strategic capabilities is the core of an enterprise's sustainable development. Oceano Ceramics has confirmed this with its own success.
(Enterprise contribution for this article)
