On October 19, the "Power of Light - Optoelectronic Series Empowerment Terminal Sharing Conference" was held in the exhibition hall of Einstein Ceramics Headquarters. Industry leaders, mainstream media, terminal dealers and all Einstein Ceramics family members were invited to the event to witness this experiential and valuable sharing session.
Forge ahead against the trend and show your new style
In 2020, under the influence of the COVID-19 epidemic, all ceramic people have experienced a very severe test. In this harsh market environment, Einstein Ceramics has persevered and provided continuous power for corporate development and terminal dealers with its strong brand power and product innovation. After ten months of progress against the trend and ten months of accumulation, Einstein Ceramics brought its 2020 new product "Photoelectric Series" marble tiles to the 35th China·Foshan Ceramics Expo, using the "power of light" to spread throughout the country The dealers deliver new marketing ideas and bring a new home space experience to end customers.
Innovative breakthroughs to cater to new consumption
At the beginning of the meeting, Mr. Shao, Marketing Director of Einstein Ceramics, showed the full range of new products in the "Photoelectric Series" to the guests present. Optoelectronic series products adhere to the research and development concepts of quality leadership and product innovation, and use the three core processes of "super wear-resistant properties, super anti-skid properties, and super dreamy texture" to improve the "performance, texture, color, application, and experience" of the products. Fully upgraded.
Shao Huibo, Marketing Director of Einstein Ceramics
Mr. Shao mentioned that the "Optoelectronic Series" has made new breakthroughs in terms of the three-dimensionality, layering and experience of the product. Personalized elements have also been added: fur, animal textures, stone patterns, popular colors... which are more in line with the decoration needs of the new generation of consumer groups. In the future, Einstein will increase its research and development efforts on the optoelectronic series and launch second, third, and fourth generations...
Continue to write new glory with hard power
Einstein Ceramics looks at the market from a high point and seeks development from a practical perspective. Since the establishment of the brand, Einstein Ceramics has been making rapid progress, constantly refreshing the height of the brand. The series of optoelectronic products launched this time have been recognized by the industry and end customers for their high quality, high performance, good appearance, and high cost performance.
With its extraordinary strength, it won the honorary certificate of "Consumer Favorite Product of the Year 2020" jointly issued by Tencent Home Channel and Shell Decoration Network. At the sharing meeting, Ms. Xu Jiahui, South China Director of Tencent Home Ceramics Channel, personally presented an honorary plaque to Yuan Yun, Chairman of Einstein Ceramics. The acquisition of this honor proves the success of Einstein Ceramics’ product innovation and upgrading once again, and also reflects Einstein Ceramics’ firm belief in being committed to high-quality home spaces.
Einstein Ceramics Chairman Yuan Yun (left) Tencent Home Furnishing Director Xu Jiahui (right)
Change profits and open up new channels
Mr. Luo Hongji, the strategic consultant of Einstein Ceramics, gave an in-depth analysis of the dealer profit formula during the epidemic at the sharing meeting. He also mentioned that the most hard-core profit model at this stage is inseparable from excellent products, experiential sales scenario experience, organizational systems, profit models, etc. The current era is an era of coexistence of opportunities and challenges. If you want to take the lead in the fierce market competition, for brands, you must not only seek breakthroughs and improve core competitiveness; for terminal dealers, choose a strong brand. , choosing a competitive product and an absolutely profitable model are the most effective methods. In 2020, Einstein Ceramics will make every effort to help dealers restructure their organizations, change their profit models, and open up more marketing channels for dealers.
Einstein Ceramics Strategic Consultant Mr. Luo Hongji
Comprehensive layout to achieve new breakthroughs
As the company that loves its dealers the most, Einstein Ceramics has once again provided strong support policies to dealers across the country. Mr. Zeng Huiwang, the chief consultant of Einstein Ceramics, has an understanding of the current situation in the industry.A macroscopic review was made from four major dimensions: status, industry trends, brand strategy, and marketing promotion. In exporting the brand strength of Einstein Ceramics, it also revealed the brand's next strategic layout and plan.
Teacher Zeng Huiwang, chief consultant of Einstein Ceramics
Affected by the epidemic, daily sales in terminal stores have been significantly affected, and the industry has become seriously homogeneous. As the main product of Einstein Ceramics, the photoelectric series is also one of the most absolutely competitive high-end differentiated products in the industry. The headquarters integrates multiple resources, innovates and develops, comprehensively deploys, and fully promotes the terminal promotion of optoelectronic products, thereby helping terminal dealers create new growth points and achieve new breakthroughs.
Work with big names to win an extraordinary future! In 2020, Einstein Ceramics has achieved remarkable achievements in its innovation and upgrading in terms of brand, products, image, channels, etc. Today, let us stand at a new starting point and move forward quickly together!
