Development trends in the home furnishing industry and consumer changes
Times have changed, and the offline home building materials retail format is undergoing revolutionary changes. The home decoration industry is also transforming from the traditional home decoration model to the complete decoration model.
On the one hand, the form of real estate delivery is changing. The proportion of finely decorated houses is getting higher and higher, the number of second-hand house listings has doubled, the delivery of new houses has decreased in most first- and second-tier cities, and the renovation of old houses has become an important part of home improvement demand.
On the other hand, mainstream home improvement consumer groups such as those born in the 1990s and 2000s account for an increasing share. As a new generation in the mobile Internet environment, they advocate the lazy consumer model and are more inclined to search on their mobile phones. Deciding how to purchase will save you worry and effort. In this context, home improvement companies and move-in-your-bag options have become the preferred options.
In addition, home decoration consumers have been severely diverted. More and more Internet decoration companies are promoting and intercepting online. Offline, there are preliminary interceptions by home decoration companies and designers. In core business districts, there are new retail formats such as beautiful home furnishings. The continuous promotions of home improvement companies and all these new business formats will lead to a continued decline in customer traffic at offline terminal stores.
Thus, if you want to contact home decoration consumers earlier and realize the sales process faster, starting the decoration now will be the best choice to occupy the market and seize the opportunity.
Leading home furnishing brands have begun to get involved in decoration
Faced with changes in the market and the consumer side, leading home furnishing brands represented by Ososun and others have begun to lay out and launch independent renovation projects in the past few years.
Oppein began to launch its own self-contained large home furnishing products in 2016. As of the end of 2019, its self-contained large home furnishing revenue was nearly 700 million yuan, and its channel business model has gradually become clearer.
Shangpin Home Delivery not only launched the Homkoo self-service cloud in March 2018, but by the end of 2019, its revenue from the self-service cloud channel was approximately 346 million yuan.
In October 2020, Sophia and Shengdu Decoration established a joint venture to begin in-depth layout of home decoration channels, planning to launch complete decoration products in a win-win manner.
In addition, many non-headline brands such as Weiyi, Gold Medal, Holike, Kanoa, etc. have also launched packaged products. Many customization companies have begun to vigorously develop home decoration channels and launch various decoration operation models.
Wrigley Home Improvement Solutions
Wrigley Home Customization has been continuously paying attention to the development trends of the industry and changes in the consumer side, and is well versed in the laws of market development. In addition to taking the differentiated customized home track, it also simultaneously develops the complete decoration market. In this regard, it proposes "two arrows combined, complete decoration" "Attack" concept, on the one hand, it relies on the leading brand of Jiancer sanitary ware, Wrigley Home Furnishing Group, as the trust endorsement of Wrigley Home Customization; on the other hand, Wrigley Home Customization has two major series of products: complete series products & customized series products, and two major channel layouts Market, two arrows are fired simultaneously to serve the market consumer groups in an all-round way.
As the saying goes, go ahead before your troops are ready. Wrigley Home Decoration adopts the decoration cooperation model of "decoration company + full-space customized home furnishing". It is no longer limited to a single store opening method. The store model is diversified, and home decoration/whole decoration can be opened. Display area in the decoration company, community store, street store, shopping mall store, etc.
Through different models, Wrigley Home Customization aims to provide consumers with integrated design, one-stop shopping, and package-service customized solutions for the entire home space, to achieve the manufacturer cooperation goal of "empowering decoration, complementing each other and win-win" .
1. Before 2020, Wrigley Home Furnishing has begun to conduct a lot of preliminary research and analysis on the home decoration product matrix of well-known decoration companies such as Mingdiao, Juzhong, and Liangjia, which are representative of the current decoration market, and We have also done a lot of information database accumulation and analysis on the decoration style of the real estate company's model rooms and the customized home products, products and price strategies, materials and environmental protection levels of the model rooms, so that Wrigley's home decoration products have marketability in the research and development and design. Competitiveness and adaptability.
2. Relying on the accumulation and accumulation of brand and product advantages, Wrigley home decoration products are benchmarked against the hot-selling products promoted by first- and second-tier brands, opening up product lines, and deepening the construction of full-category products, including modern, modern light luxury, The product lines of mainstream home decoration styles such as modern simple European, minimalist style, new Chinese light luxury, etc. have formed five major styles, four series, and five types of materials, with a total of 27 different styles and colors, allowing consumers to easily choose the main materials for home decoration. A one-stop destination.
3. At present, Wrigley Home Customization has made plans and release schedules for home decoration and decoration products in 2020 and 2021. In the future, it will integrate integrated kitchen, whole house customization, full bathroom customization, supporting furniture, bathrooms, and ceramic tiles. Big product matrix. Wrigley's home decoration and decoration model will target three major groups: home decoration and decoration companies, retail dealers, and home decoration and decoration special agents. It will launch various exclusive support policies in six major aspects: decoration, samples, design, operations, marketing and training. , strongly empowering terminals.
There is vast space in the home decoration market, and the trend has not yet passed
From 2017 to 2020, the compound annual growth rate of home decoration and decoration will reach 41.7%. The market demand for home decoration and decoration will reach 1.25 trillion yuan in 2020. The market space of the home decoration industry is vast and it is still growing. It is still at the forefront. Expect. At the same time, companies in the home building materials industry that have the strength and ability to do home decoration and decoration account for less than 0.1%. There are still great opportunities for various brand manufacturers, and the trend is booming. Let us wait and see how the decoration industry will develop in the future. !
Wrigley Home Customization sincerely invites you to join us. Wealth hotline: 400-110-0919.
