On April 16, the 90 Degree Home Brand Strategy Summit and New Product Launch Conference was held grandly. Mr. Pan Huiwo, Chairman of the Group’s Board of Directors, Mr. Pan Jinhui, Group Chairman, Mr. Pan Jinfeng, Group Executive Director, Cheng Daguang, Group Director and Group Deputy General Manager Mr. Liao Xiaobin, Group Director and General Manager of Senna Factory Production, Mr. Xie Dongping, Director of Group Purchasing Department, Mr. Xiao Dewen, General Manager of 90 Degree Home Marketing, and special guests Mr. Hou Wenquan, Vice Chairman and Secretary-General of China Ceramics Industry Association, Guangdong Province Custom Mr. Yang Jinsheng, deputy secretary-general of the Home Furnishing Association, and Ms. Song Xin, deputy secretary-general and assistant to the president of the China Interior Decoration Association, attended and witnessed the glory of the 90-degree home innovation and its upward development with hundreds of 90 Degree Home Furnishing partners, guests and friends from the media. time.
" Official acquisition of two major factories, brand strategy reaches a milestone"
With China accelerating the digital transformation of the manufacturing industry, 90 Degrees Home has seized the opportunities of the new wave of digital development and strategically acquired Zhongheng Ceramics Factory in Zhaoqing and the Zhongheng Ceramics Factory in Sanshui. Shengweijie Wood Industry has further expanded its production capacity and taken advantage of the scale efficiency of production capacity. This marks the accelerated expansion of production capacity in the two major categories of 90-degree home tiles and customization. The brand strategy of "tiles + cabinets + wardrobes, matched together" has been realized from its inception to Leading a milestone leap.
90 Degree Home Furnishing wholly acquires Sanshui Zongsheng Weijie Wood Industry
90 Degree Home Furnishing wholly acquires Zhaoqing Zhongheng Ceramics Factory
" Industry vision, occupying the commanding heights of the large home furnishing industry"
Based on the forefront of the industry and focusing on the latest trends. The special guests analyzed and shared the trends and future of the home furnishing industry from their respective industry perspectives, and unanimously expressed their high concern and affirmation of the original model of 90 Degree Home Furnishings of "ceramic tiles + cabinets + wardrobes, all matched together".
“Uncertainty factors are prominent in the world. Under the new situation, 90 Degree Home actively embraces changes and pioneers the business model of “ceramic tiles + cabinets + wardrobes, matched together”. Its cutting-edge concept of cross-border business, Not only does it comply with the consumer needs of the new generation, but it alsoSeize the key to the upgrading of the traditional building materials market. ”
——Hou Wenquan, Vice Chairman and Secretary-General of China Ceramics Industry Association
“The rise of post-consumer groups and the upgrading of home decoration consumption have pushed the cross-border integration of customized home furnishings to the forefront. The leap of 90-degree home furnishings has achieved a win-win situation for enterprises and consumers, and is leading the development trend of the home furnishing industry!”
——Yang Jinsheng, deputy secretary-general of Guangdong Customized Home Furnishing Association
“Based on the pain points of the industry and the needs of users, 90 Degree Home has established an integrated home space solution to establish a close link with users, which is a revolutionary subversion leading the decoration industry!”
——Song Xin, deputy secretary-general and assistant to the president of China Interior Decoration Association
"China Ceramics + Smart Home Design and Manufacturing Research Center draws a new blueprint for development"
From Made in China to Created in China, the era of design-led manufacturing upgrading has arrived, and opening up the entire chain of consumption, design, and manufacturing is the general trend of the industry.
Mr. Pan Jinhui, Chairman of the Group
Today, Mr. Hou Wenquan, Vice Chairman and Secretary-General of the China Ceramics Industry Association, read out the "Reply on the Establishment of the "China Ceramics + Smart Home Design and Manufacturing Research Center"", supporting 90 Degree Home to establish the China Ceramics + Smart Home Design and Manufacturing Research Center .
Hou Wenquan, Vice Chairman and Secretary-General of the China Ceramics Industry Association, read out the approval
The "China Ceramics + Smart Home Design and Manufacturing Research Center" has officially settled in 90 Degree Home, which means that it will further break the boundaries between categories, accelerate the integration and interaction between the design circle and the R&D and manufacturing end, and promote design and industrial manufacturing Two-way development, mutual empowerment, and transformation and upgrading of manufacturing led by design.
"China Ceramics + Smart Home Design and Manufacturing Research Center" unveiling moment
“Strategy-driven, jointly explore the road to breakthroughs in terminal development”
Xiao Dewen, general manager of 90 Degree Home Marketing
Strategy drives development. Since the brand upgrade, 90 Degree Home Furnishing has steadily promoted the large home furnishing strategy, relying on the integrated development of ceramic tiles and high-end whole-house customization. The brand's various indicators have grown rapidly, showing a strong development momentum. Mr. Xiao Dewen, general manager of 90 Degree Home Marketing, emphasized that 2021, as the year of acceleration for brand development, will promote the big home strategy with greater efforts and take the leading path of brand focus, product dimensionality, channel expansion, and territory expansion, so that the brand will always move towards Move in the right strategic direction and become the most influential brand in the home furnishing industry.
Conference site
Condensation and fusion, feeling the pulse of the terminal. In the complex environment, 90 Degree Home Furnishing has emerged a batch of outstanding dealers who have grown against the trend and created new potential for the brand. They have given full play to their own advantages, deeply cultivated the local area, forged ahead, and achieved great success!
Single category encounters bottlenecks, multiple categoriesbecome a trend. Every outstanding dealer emphasized when sharing that the introduction of the new 90-degree home model not only satisfies the inner demands of the new generation of users, but also promotes the transformation and upgrading of traditional stores. At the same time, we combine the characteristics of each region to create unique assistance policies and service systems to enhance brand influence and thereby promote terminal sales.
" Walking in the same direction, clenching our fingers into a fist to win the future"
Lock new business seats and win the future together. At the meeting, 90 Degree Home Furnishing met with customers from Qingyang, Linping, Linyi, Dali, Beihai, Shantou, Putian, Zibo, Baotou, Changshu, Dianbai, Haojiang, Xingning, Renhuai, Luoyang, Yanbian, Anshan and other cities The signing of the contract and the coverage from first-tier cities to second- and third-tier cities not only marks the further expansion of 90 Degree Home’s terminal territory, but also highlights that 90 Degree Home’s channel sinking strategy has officially entered a new stage of accelerated development.
New business signing site
“Hundreds of new products launched, precise positioning to hit the market”
In an era of severe product homogeneity, 90 Degrees Home continues to make breakthroughs in each market segment through insight, analysis, and review, emphasizing the innovative integration of ceramic tiles and whole-house customization, and strategically taking a differentiated development route. .
New product appreciation in the exhibition hall
On the new track of slate, 90 Degree Home has polished its ingenuity and given full play to its own resources and model advantages. On the one hand, it has made further breakthroughs in product technology and colors. The 90° slate series launched not only covers mainstream Marble and sandstone textures enrich artistic creation and vertically meet the needs of various subdivisions.household group; on the other hand, through design integration and technological innovation, the slate has been more deeply integrated with whole-house customization, and a variety of slate whole-house customization products with high appearance, high texture and high style have been launched to diversify , differentiated product image, strengthen brand impression, and enhance brand tone. Let personalized products and valuable space solutions reach users and infect them.
New product appreciation in the exhibition hall
In addition to hot rock slabs, 90 Degree Home has simultaneously launched a number of new products, including light luxury gold combinations made of glass and aluminum frames, high-end solid wood new Chinese-style combinations, low-key luxury leather combinations... ..90 Degree Home Furnishing, through all-dimensional upgrades in craftsmanship, technology, design, and categories at this event, not only gives products higher value, but also further strengthens the core competitiveness of the brand and brings greater market advantages to customers. .
New product appreciation in the exhibition hall
2021, as the first year of the 14th Five-Year Plan and the acceleration year of 90 Degree Home Furnishing Development, is a milestone year and a starting point of extraordinary significance for the country, industry or enterprise. In the future, we will all participate in and witness the rise of great powers and the rise of domestic brands. I believe that 90 Degree Home Furnishing will also move towards a better future in the magnificent tide of the times.
We work together to pursue development and move forward with efficient collaboration. Deeply rooted in the heart, create wonderful things; deepen the market and win the future together.
90 Degree Home, Bloom the Future!
