On September 2, Foshan Oceano Ceramics Co., Ltd., a subsidiary of the listed company Diou Home Furnishing Group (stock code: 002798), issued an internal announcement to better plan and deploy the Oceano Home Furnishing development blueprint, combined with actual business development According to the requirements, Mr. Zhang Shaojun, the former senior vice president of Nippon Paint China, officially took office as the vice president of Oceano, presiding over the marketing department.
Zhang Shaojun, Vice President of Oceano< /p>
According to the internal announcement, Zhang Shaojun, as the new vice president of Oceano, will be fully responsible for the strategic planning and daily operations of Oceano brand marketing. While coordinating and managing the marketing work of Oceano's two main channels, retail and engineering, Zhang Shaojun will also give full play to his personal advantages and experience in management and planning to help Oceano further deepen its domestic and foreign markets and fully expand its large home furnishing territory.
Zhang Shaojun’s parachute landing in Oceano is not a simple talent introduction
Public information shows that Zhang Shaojun graduated from the University of Leicester in the UK and received a Master of Business Administration (MBA) in Marketing. As a veteran in the home building materials industry, he not only has a glorious resume, but also has rich trading experience. Since joining Nippon Paint (China) in 2007, Zhang Shaojun has served as general manager of the Southern District Company of Nippon Paint (China) Decorative Coatings Division, general manager of the Decorative Coatings Division (DIY), and senior vice president of the TU Business Group.
In more than ten years of serving Nippon Paint, Zhang Shaojun not only focused on channel expansion and channel intensive cultivation, but also led core projects such as Nippon Paint's new retail smart stores and art life museums. Not only is he familiar with the traditional sales model of the building materials industry, but he also has deep knowledge in new retail and e-commerce operations. He is an all-round trader with both business management experience and practical sales experience.
It is understood that this personnel appointment was finally announced after careful consideration by Oceano and approval by Diou Group. In the view of analysts, Zhang Shaojun's appointment as vice president of Oceano is not a simple talent introduction, but a strategic deployment of high-end talents focusing on the long-term development of Oceano. After joining Oceano, Zhang Shaojun can use his more than ten years of trading experience to expand and strengthen Oceano's ceramics business while helping Diou Home Furnishing Group implement and deepen its big home furnishing strategy.
Strengthen omni-channel operations and promote the implementation of the big home furnishing strategy. Oceano’s market outlook is promising
Founded in 1Oceano Ceramics, founded in 1998, is a modern manufacturing enterprise integrating technology research and development, design, production, sales and service. The company has three modern production bases and is committed to providing consumers with comprehensive high-end products and overall home solutions. Its products include slates, ceramic tiles, artificial stone, mosaics, thick bricks, laboratory ceramic countertops, etc. As the initiator and practitioner of "ceramic fashion", Oceano has successfully become one of the leading enterprises in China's architectural ceramics brands after years of rapid development, and has maintained a good growth momentum for many years.
On August 31, the semi-annual report released by Diou Home Furnishing showed that in the first half of 2021, Diou Home Furnishing achieved operating income of 3.13 billion yuan, a year-on-year increase of 15.7%. Foshan Oceano Ceramics Co., Ltd., a subsidiary of Diou Home Furnishing Co., Ltd., achieved revenue of 2.744 billion yuan, an increase of 11.10% year-on-year; net profit was 266 million yuan. Affected by the upstream real estate environment and the epidemic, Oceano's growth momentum has slowed down compared to 2019, but its performance fundamentals remain solid.
According to analysts, the reason why Oceano, as a domestic high-end ceramic tile customizer, has been able to achieve relatively stable and long-term growth in the sluggish market environment is mainly due to the omni-channel and omni-channel strategy it has been practicing in the past few years. products and all-out strategy.
1. In the engineering channel, Oceano insists on promoting large-scale tooling and building national iconic strategic cooperation projects. It provides ceramic tile products and services to more than 20 million users of more than 10,000 high-end hardcover properties such as Vanke, Evergrande, and Country Garden every year, thereby achieving The performance of the engineering channel exploded.
2. In traditional retail channels, Oceano’s performance is also remarkable. Public information shows that as of now, Oceano has more than 1,400 dealers (agents) and more than 4,000 terminal stores, covering more than 90% of cities across the country. It can provide prospective owners with whole-house ceramic tiles, overall space effect design, and post-production services. Processing, logistics distribution and paving guidance, with more than 500,000 new users every year.
3. In the assembly channel. Oceano has currently cooperated with major decoration companies such as Tubatu, Life Home Furnishings, and Yizhifeng Decoration to fully expand its customer channels.
Entering 2021, the entire home building materials industry has entered the deep water zone of change, and ceramic bathroom ware is no exception. Before 2015, ceramic companies competed with each other on products and channels, seizing the market through product research and development, and seeking growth through horse racing. Today, competition in the pan-home furnishing industry has escalated to competition at the overall operational level and at the ecological level.
Against this background, Oceano has been deeply involved in self-operated engineering channels for a long time. The scale effect and reputation effect accumulated in the real estate decoration market have begun to transform into the company's brand advantage and cost advantage, allowing Oceano to achieve rapid expansion in the decoration market. , and further fed back to Oceano terminal dealers, achieving a steady increase in the performance of retail channels.
From the perspective of market demand, through effortsOmni-channel, Oceano has achieved a soft landing in switching between old and new markets. Public information shows that Oshennuo Ceramics will build an additional 2,000 acres of production base in Teng County, Guangxi. While accelerating the expansion of production capacity layout, Oceano is also intensively promoting the construction of central warehouses across the country to further improve the company's operational efficiency and response speed from the supply side.
From the perspective of the long-term development of the company, Oceano has not only clarified the strategic direction of the big home furnishings, but also plans to start a new development journey through the big project strategy, the big service strategy, the big business strategy, the big production strategy, etc. According to analysts, Oceano's new Vice President Zhang Shaojun, who officially took office today, will play a key role in the next stage of Oceano. He will not only use his own trading experience to inject new development momentum into Oceano, but also Let the capital market have greater imagination space for Diou Home Furnishing.
