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The establishment of Hongda Lifestyle Research Center and the signing ceremony of Hongyang Group & Huida LA’BOBO were a complete success

Release time:2024-12-30click:0

On December 2, Guangxi Xingaosheng Thin Building Ceramics Co., Ltd. (hereinafter referred to as "LA'BOBO"), a subsidiary of Huida Sanitary Ware Co., Ltd., and Hongyang Home Furnishing Co., Ltd. (hereinafter referred to as "LA'BOBO") (hereinafter referred to as "Hongyang Group") signed a strategic cooperation agreement in the exhibition hall of LA'BOBO headquarters and jointly established the Hongda Life and Home Furnishing Research Center, opening a new chapter of strategic cooperation of "innovative breakthroughs and a win-win future".

Chen Zhongping, Chairman of Hongyang Group, Yang Chun, Director and Vice President of Huida, He Jianghua, General Manager of Home Decoration Division of Hongyang Group, Liu Youqing, General Manager of Wooden Division of Hongyang Group, Yan Zixiong, Director of Product Operation and R&D Center of Hongyang Group, Zhong Yilu, Director of Supply Chain Operation and Sales Center of Hongyang Group, Yan Shijie, General Manager of Huida Ceramics Division, Cao Pugen, General Manager of Marketing Center of Huida Ceramics Division, Vice President of LA'BOBO Manager Xin Qin, deputy general manager of LA'BOBO marketing center Ma Aiwen, head of Huida Tile Hunan Operation Center Chen Yanjie and other leaders and company backbones came to the signing ceremony. Taocheng News, Huaxia Ceramics Network, Ceramic Information, Sohu Home Furnishing, Tencent Friends from the home furnishing and ceramics industry news and other media were invited to attend to witness this important moment.

Before the official start of the signing ceremony, Pan Shaodong, Director of Brand Marketing Department of LA'BOBO Marketing Center, led a group of guests to visit the exhibition hall of LA'BOBO headquarters. The guest inspection team inspected LA'BOBO on the spot. The application of thin plates and slate products in different spaces and the construction technology display, including thin wet bonding technology, thermal insulation integrated exterior wall application, interior decoration application, household product application and secondary renovation and other process technologies, let you experience LA'BOBO's experience up close The ingenuity and charm of thin plates and rock slabs in technological application research, development and innovation.

// Wonderful moments

LA’BOBO sheets are large, light and thin as their main product features, providing an effective foundation for paving masters to reduce labor intensity. The on-site paving master completed a 600x1200mm thin plate paving demonstration in just 10 minutes from gluing to paving and leveling. The time-saving, labor-saving and money-saving paving method was highly recognized by the guests present, and it also made them keenly interested in the thin wet lamination paving process.

Xin Qin, deputy general manager of LA’BOBO

Yan Shijie, general manager of Huida Ceramics Division

At the signing ceremony, Yan Shijie, general manager of Huida Ceramics Division, made a representative opening speech, expressing a warm welcome to the guests and friends, and briefly introduced the overall situation of Huida; at the same time, he hoped that with the help of inspection and The opportunity of strategic signing has enabled Huida to deepen cooperation with Hongyang Group, allowing BOBO products to help Hongyang Group realize the design concept of integrating porcelain and wood, and provide consumers with more beautiful and livable home spaces.

Chen Zhongping, Chairman of Hongyang Group

Chen Zhongping, chairman of Hongyang Group, said that this strategic cooperation with Huida means that both parties will stand on the same front in the future and move towards a higher, wider and deeper level. Give birth to three, three give birth to all things"As a strategic model for future business cooperation, we will continue to work together for a better home life for Chinese people and promote the brand status and market position of both parties to a higher level. He also said that he is very much looking forward to the future of both ceramic sheets and wooden materials. Through the in-depth application integration of both parties, the innovative spirit and innovative capabilities of both parties will be used in the integrated design and application of porcelain and wood to provide users with high-quality, high-value personalized living and home solutions.

Hongyang X Huida LA’BOBO Strategic Cooperation Agreement Signing Ceremony
Yang Chun (left), director and vice president of Huida, and Chen Zhongping (right), chairman of Hongyang Group

Hongda Lifestyle Home Furnishing Research Center Establishment Awarding Ceremony

At the ceremony, Huida and Hongyang Group formally signed a strategic cooperation agreement and announced the establishment of Hongda Life and Home Furnishing Research Center. This strategic signing ceremony and licensing ceremony will open a new chapter in the cooperation between Huida and Hongyang Group. From the cross-border application of decorative materials to structural materials, Hongyang Group strives to make the products produced by Hongyang Group precise and unique in each consumer's home, achieving the overall effect of being good-looking, easy to live in, and easy to use, and at the same time creating a design-driven The complete supply chain

In order to deepen the innovative thinking of both parties on product applications and cooperation models, the leaders of both parties and the backbone of the company conducted in-depth discussions and exchanges on the integration of porcelain and wood, and collaborated with Hongda Life and Home Furnishing Research Center The future development direction and porcelain wood products combine application technology and future space application directions to help launch good products, good designs, good materials, good technology, and good services.

Founded in 1996In the 1990s, Hongyang Group, adhering to the ideal of a beautiful Chinese homeland and exquisite Chinese life, has continued to forge ahead and achieved numerous achievements. Since 2000, Hongyang has won a total of 588 awards in major competitions, and won the title of "China's Best Design Enterprise" home decoration brand for 10 years. It has formed a grand structure of one headquarters, four business divisions, and a talent training base, becoming It has become one of the top ten home decoration companies in China, holds important leadership positions in many industry associations, and actively promotes the healthy and orderly development of the home decoration industry.

As a sub-brand of Huida, LA’BOBO has been committed to the process research and development and innovation of green and environmentally friendly ceramic sheets, rock slabs and other decorative materials and structural materials, and explores more possibilities for product innovation and application development. This strategic cooperation between the two parties will definitely create a new chapter in the field of porcelain wood home furnishings. In the future, LA’BOBO will continue to explore more new market opportunities, further deepen collaboration with more strategic partners, and jointly discuss space design, so that green materials can continue to be refined and specialized in various spaces and continue to develop!

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