On the afternoon of December 27, under the guidance of the Foshan Ceramic Society and sponsored and undertaken by China Ceramics Network, the "One Rock and Nine Tripods" Slate Industry Development Strategy Summit and the 2nd "Golden Rock Award" Award Ceremony were held at China Ceramics in Nanzhuang, Foshan The Ceramic Theater of the headquarters was held grandly. During the event, Wells Ceramics/Stone Slab won the honor of “Recommended Slate Brand for Engineering”.
After careful consideration and more than a year of planning and layout, Wells Ceramics/Stone Slabs ("Wells" for short) was announced at the Wells Ceramics 2021 Brand Summit and Slate Press Conference held at the end of 2020. Announced its entry into the slate field, fully launched the "Wells Slate" high-end brand development strategy, and planned in detail the brand development plan for 2021.
In order to better meet the rapid development of the slate market, Wells's group has joined hands with well-known domestic and foreign ceramic equipment companies and material suppliers in the slate production project, and has invested heavily in the introduction of Italy's Thester With advanced equipment such as MU 30,000-ton filmless press, Italian System 24-channel fully digital inkjet machine, and Delitai Industrial 4.0 digital intelligent kiln, we strive to create full-featured high-end slate products.
In 2021, Wells has entered a new era of development with "MAX+Stone Slab" as its core product strategy. It has made frequent big moves and achieved great results, and has received widespread attention from the industry.
In March of this year, Wells invested millions in outdoor advertising, and on the road section that occupies the core of the Greater Bay Area expressway hub, it grasped the key points of the golden entrance and exit of Guangfo, comprehensively updated the online brand image advertising, and showed it to the outside world. The new brand image has attracted more consumers and industry insiders to focus on Wells Ceramics/Stone Slabs.
On May 31, the Wells Global Marketing Center MAX+ Stone Slab Exhibition Hall was officially completed. Wells' rock slab business set out to innovate and reach new heights. This slate exhibition hall combines international cutting-edge space design concepts, takes the most fashionable design trends as the leading factor, and integrates simple and luxurious design with artistic flavor to create a smart and rational minimalist trend new luxury space, showing the unlimited potential of MAX+ slate. Possible, covering Wells MAX + full slate lineup, imported Italian original product design, Dalian pattern + large size slate core advantages to cater to the trendy fashion aesthetic vision, 800×2600mm, 900×2700mm, 1200×2400mm, 1200×2700mm It can be used in various scenarios such as floors, walls, coffee tables, cabinets, panels, islands, etc. to create a three-dimensional all-sensory experience center.
At the same time, Wells relies on its excellent product strength and creativity to develop and launch a number of high-end new series products, including MAX+ rock slabs and new crystal diamond glaze craft products., Burano series, new luxury gold glaze craft products, new wood glaze craft products, etc. Among them, the scientific and technological achievements of Wells' "cryolite tiles" (crystal diamond glaze) were evaluated by authoritative experts organized by the Ministry of Housing and Urban-Rural Development and unanimously determined to have reached the "international advanced level". It is reported that this is also Wales’ 20th “internationally advanced” scientific and technological achievement.
The "Golden Rock Award" with the purpose of "finding and commending benchmark brands of slate and empowering the development of slate brands and ceramic industries" is the first professional award focusing on slate in the field of building materials and home furnishings. Relying on the main organizer The core advantages of China Ceramics Network such as high weight and large traffic, as well as the strong influence of China Ceramics Network, which has successfully selected the "Top Ten Brands of Architectural Sanitary Ceramics" for the 11th time, with the goal of creating a palace-level professional slate award, can be said to be a winner. On the starting line. The organizer of the "Golden Rock Award" awarded Wells the honor of "Recommended Stone Slab Brand for Engineering", which is not only recognition of Wells' past achievements, but also the future of Wells Ceramics/Stone Slabs...
