Jotun Global Color Manager Lisbeth Larsen said something : The role of home decoration design and color application in our current era has changed from "showing off to guests" to "presenting one's own personality" in the past, and the message conveyed by "home" in 2019 is very simple - this is me.
Color plays a very important role in architectural decoration design. It is a way to adjust people's senses. It is one of the emotional factors, and also shows the space concept, values, personality and taste of the owner and designer. Different color compositions express different attitudes towards life, and also reflect different lifestyles in various regions.
For designers, every work is a yearning and desire for a better life. The pursuit of tasteful life, and color is an important tool they use to give life and soul to their design works. Therefore, home color trends have always attracted the attention of designers. In response to this issue, Zhongtaojun interviewed 8 famous designers. Next, let’s take a look at what designers have to say about color.
Keyword 1: Outstanding
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▲Wang Zhike, founder of Foshan Tuowei Interior Design Agency
There may be more than one popular color tone at present, and yellow tone was the mainstream of European style at that time. , then turned to gray, white and black, but now low-saturation Morandi and some not-so-bright pinks are popular. Milan Design Week and the Home Furnishing Show are also our color vanes. From 2017, green dominated the country, and then more red appeared in 2018. This year’s trend is coral orange.
Tanzhou Zhanguanzhu Ceramics Exhibition Pavilion
Ceramic tiles are very conducive to making colors. In the past two years, I have also been encouraging the making of porcelain tiles. (300x800, 300x900mm) corporate products are in the direction of color, and several art series are researched and developed with color as the theme to meet the needs of matching the previous plain-colored bricks. At present, there are not many companies in this direction., but at the 2018 Bologna Exhibition, we saw that some international porcelain tile companies have done a perfect job.
Ceramic Expo Huaxia Pavilion QD Ceramic Exhibits
I think except that black, white and gray are easier to create a textured space, color is not It is a scourge, but if used properly, the design can be very outstanding. We need to boldly use pure colors to contrast and collide, and then cooperate with lighting processing to highlight the high-end sense of the space.
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▲Daoxun Design Director Han Ke
For aesthetics, gray is just a term for purity and lightness. Italian ceramic tiles have a 30-year history It's all about the history of color, and it's been popular for many years.Because gray is the most stable in the aesthetic space. Nowadays, black, white and gray are the continuation of modernist style, but the postmodern trend of thought is the pragmatism that flows towards human culture, such as adding some color matching to black, white and gray.
Exhibits in the Chinese Pavilion of the Ceramics Expo
The current large boards are used in large spaces, but the textures are the same, which will create visual fatigue. This is also the reason why art bricks and small flower tiles have always existed. This can explain the fact that there is no color regression. It has always existed.
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▲He Weixian, general manager of Yingming Space Aesthetics
Color is a very specialized subjectAs a professional subject, the color system should be more colorful in the future. For example, Morandi gray is suitable for older consumers, while young people are suitable for macaron colors, but they are not necessarily warm colors, but young people like colors with high saturation. The space design pays attention to and changes in color.
Daoxun ceramic tile macaron color products
Keyword two: young
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▲He Guohui (Founder of He Guohui Design Co., Ltd.)
Since Pantone, the global color authority, released the representative color of 2019 - Coral After the color (Living Coral), everyone thinks that the market products include ceramic tiles, a building decoration material, and the overall color tone will return to warmth. I think product colors pay more attention to the feelings of human home life. Regardless of the colors of ceramics or homes, they will be more diversified.
A few years ago, China's consumer market tended to have a more luxurious atmosphere, such as beige colors, etc. Ceramic tile products, but now there are more consumers born in the 90s and 00s, and their choices will tend to be popular - that is, influenced by international artistic trends, they can synchronize with global fashion trends. There is still a market for beige and golden ceramic tiles every year, but many colors tend to have a more youthful feel. The important thing is that the materials require different matching and design techniques, as well as systematic space design to present the effect.
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▲Ruikun International—Xu Qingliang, chief designer of Zhengfang Liangxing Design
For me, there is no so-called design style, it is more about studying different The culture and background behind the project are then presented in the most appropriate way. The design must be contemporary. No matter what space, category, technique, or style it is used to express, it must keep pace with the times and conform to modern people’s aesthetic tastes, living conditions, and the development needs of the entire society.
Today's young people are tired of seeing dull gray tones with higher levels of home decoration. The color trend will definitely extend in the direction of youth and liveliness, and become more sophisticated. Bold and innovative use of colors, like different bright colors in different seasons, is an experience that is visually conveyed to the soul, and the essence of life is an experience. Xu Qingliang believes that a good design space makes people endlessly daydream, and this is the charm of design.
Small dialogue:
Zhong Taojun: So which color tone is more popular now?
Designer: emmmm, it’s like the Internet celebrity that is loved by the post-90s and post-00s generations.
Zhong Taojun (question mark face): What is internet celebrity?
Designer (cold): Ask Du Niang yourself.
Internet celebrity representative: Flamingo (Golden Helm Ceramic Exhibit at Tanzhou Exhibition)
Keyword three: texture
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▲Yang Mingbin, founder of Shuohan Creative Design
As a designer, I think the lasting popular colors are colors from nature, such as The dark brown color of the soil, the color of the tree trunks, the new green growth or the withered yellow leaves, these add up to a natural color composition. The processing of some details and the texture and texture bring not only visual enjoyment, but you can also feel the texture of the material. Therefore, I will not deliberately force the uniformity of tones, and even boldly make the color contrast more intense. Just like the same forest will produce different colors due to the angle of light. This is the reality, and can better return to the essence and let people embrace nature.
Jinyitao Time Series Textured Products
All forms have no soul. Only a space that has been carefully considered and designed can truly touch the heart. human heart. Good design will not be guided by the common colors of the period, and the natural design concept is classic and timeless because it makes people feel comfortable and yearning. This kind of space design can achieve symbiosis with people and be thought-provoking.
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▲Lu Jican, Executive President of the International Young Designers Association
I have a lot of exposure to soft furnishings, and color is also very important for soft furnishings. In the future The colors of the home space will no longer be heavy European tones, but will tend to be youthful and light luxury tones, such as Morandi.
In fact, colors and textures are reincarnated, but ceramic materials are destined to be cold. However, some other decorative materials, such as diatom mud, work hard to meet the needs of consumers in terms of texture and color. Therefore, in addition to changing colors, companies also need to work hard on texture. For example, matte and frosted textures are a trend.
Tanzhou Exhibition Mona Lisa Ceramic Exhibits
Although there are more and more new materials on the market, the current industry is driven by design era, so companies can boldly work hard on ceramic tiles in the direction of soft furnishing (furniture) decoration.
Different insights
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▲Li Dongcan, general manager of Taiwanese designer 9 Studio Design Group
In fact, in my opinion, the color of home space does not have a certain direction, just like all Everyone's home style is different and cannot be defined in a general direction.
If beige is what the Chinese think of as a noble color, then I think smart home Only in the future will it show its high-end nature, and technology and innovation will become the main theme of 2019.
The future population structure will be relatively simple. What we are talking about is no longer form or style, but more Favor the essence of residence.
The above designers’ explanation of color trends
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（ Original link: https://mp. weixin.qq.com/s/4KCiJfoFGbnOPXSpNvtq7g)< /span>
