The world-famous Silk Road connects the Eurasian continent and stretches for thousands of years. It transports Chinese silk, tea and porcelain, but it also transports Eastern civilization is a broad and profound culture. Unconsciously, oriental aesthetics has slowly led the world's trend. In the ceramic industry, which is China's business card, there is such a brand that wants to set off a new wave of oriental aesthetics. What's going on? Please read on~
China Ceramics Network News On May 20, the first "Oriental Aesthetic Design Competition News" "Launch Press Conference and Launching Ceremony" was held grandly at the Kamiya Oriental Aesthetics Museum in the Foshan headquarters. From now on, outstanding "Oriental Aesthetics" works will be collected from young designers across the country.
Zhang Junfu, Secretary General of CIDA Chinese Designers Club, Cui Huafeng, Visiting Professor of Guangzhou Academy of Fine Arts, Wu Wenli, Chairman/Design Director of Shenzhen Panshi Interior Design , Fang Ruofei, founder/design director of Meiwujie Design, and other guests and nearly 40 news media witnessed this historic moment.
This is a kind invitation from the advocates of oriental aesthetics; this is a journey to explore the essence of oriental aesthetics culture; this is a design A feast for passionate collision between big names and outstanding designers; it is also the best platform for a group of outstanding young designers to stand out.
Kamiya inherits oriental aesthetics
Based on products, innovative design, leading modern life
At the beginning of the event, Li Danfeng, general manager of Kamiya Ceramics, delivered a speech for the competition and shared the details of holding the "Oriental Aesthetic Design Competition" He emphasized that Kamiya jade porcelain polished tiles are the core product of the brand strategy. Every process from research and development to production is fully consistent with the aesthetic culture, which is conducive to realizing the unconstrained creations of designer friends, and also conforms to the needs of consumers in the new era. Aesthetic needs.
▲Kami Li Danfeng, general manager of Asia Ceramics, delivered a speech
"Based on the foundation of the product, positioning the high-end market, and Innovation promotes development and ingenuity creates quality products.”
Kamiya conveys the strong brand message of "Minimalist New Chinese Style·Minimalist Oriental Beauty" to the outside world. Minimalist New Chinese Style is not only a This design style represents thinking that includes some eternal values, such as respect for materials, precision in details and simplification of complex design elements, as well as oriental aesthetics. At this point, Kamiya has always insisted on based on products , innovative design, leader of minimalist new Chinese style in the industry
In the future, Kamiya Ceramics will continue to innovate, continue to promote the development of oriental aesthetic concepts, and help improve the aesthetics and living standards of the entire society. , let more people see the possibility of a better life.
▲Zhang Junfu, Secretary General of CIDA Chinese Designers Club, delivered a speech
"Designers should constantly think about design, think about design and The relationship between people, design and society, design and environment should shoulder social responsibilities and better promote Chinese design forward."
CIDA Chinese Designer Club SecretZhang Junfu, the editor-in-chief, said that he would fully support this Oriental Aesthetic Design Competition, hoping to leverage the power of the Kamiya brand and authoritative media to promote the advancement of the younger generation of designers. He sincerely called on designers across the country to actively participate.
Make excellent design
The most fundamental thing is to find the origin of life
▲Contest year Judge Cui Huafeng shared the theme of "The Essence of Oriental Aesthetics"
"There is an old Chinese saying that it is better to have a big tree at your back. To enjoy the shade, as a designer, it will definitely save a lot of effort if you have a big Chinese tree at your back.”
Cui Huafeng said that the long historical and cultural accumulation is important and valuable if you pick it out at any time. Combined with the progressive characteristics of the times, use contemporary design methods to translate it into contemporary design language. Once successful, it will It is good design. Teacher Cui also pointed out that designers should read history well, understand modern times, and use modern and international advanced means to translate the outstanding things left by our history. This is the contemporary Eastern logic that he has been advocating and studying. .
▲Kamiya Tile Oriental Aesthetic Design Competition was successfully launched
▲The scene is wonderful,Traditional martial arts performance
Focus on young designers
Kamiya recreates the beauty of oriental design
▲Kami Cao Yuyong, director of Asia Ceramics Market Management Center, gave a project introduction
Subsequently, Cao Yuyong, director of Kamiya Tile Market Management Center, gave a comprehensive interpretation of the "Oriental Aesthetic Design Competition". The competition schedule, competition rules, competition judges, competition prizes and other information were announced.
Focus on creating an aesthetic space
Inheriting the essence of the East and recreating aesthetic life
As an important component of living space, ceramic tiles not only accompany people's daily life silently, but also condense too many aesthetic code. The 18,000-square-meter Kamiya Oriental Aesthetics Museum, each simulated space with a well-designed layout and planning, all reflects Kamiya's unique ingenuity in exploring the concept and culture of "Oriental Aesthetics" in the integration of products and space.
Kamiya Oriental Aesthetics Museum adopts a unique visual design to accurately display each carefully crafted tile and scene application , depicting another dimension of modern space design under the unique arrangement of soft lights. In the bright places, you can appreciate the beauty of modern new Chinese style, and in the dark places, you can taste the unique charm of the fusion of Chinese and Western styles.
Adhering to the persistence of "Oriental aesthetics", Kamiya ceramic tiles insist onWe insist on combining the beauty of the artistic conception of traditional culture with modern artistic styles, integrating classics into life, conveying the power of space, and inheriting the essence of oriental culture; while pursuing the harmonious realm of man and nature and the unity of nature and man, it gives people a fresh, refined and With a sense of returning to nature, we are committed to building Kamiya into an oriental aesthetic brand that is a leading enterprise of porcelain tiles, designers and people in the 80s and 00s.
▲Distinguished guests organized symposiums and accepted media interviews
This competition has received support and attention from nearly 40 industry media. Many media on the scene have expressed their opinions on the leaders on the stage. In-depth interviews were conducted with guests. The guests spoke freely based on their own opinions and jointly traced Eastern aesthetics. The wonderful viewpoints they constantly put forward pushed the social value of this competition to a new level.
▲The event was packed with guests
Next, the six national sub-divisions of the Kamiya Oriental Aesthetic Design Competition will be launched one after another. Kamiya Tiles hopes to be in the torrent of the times. Each designer exchanges culture, values, and emotions beyond design, jointly explores oriental aesthetics, and jointly writes the brand era.
We have reason to believe that for a project that has such a long way to go to convey oriental aesthetics, Kamiya Tiles will definitely be able to rely on its own Influence and concentration fight a beautiful battle to create a new peak in oriental aesthetic design!
