Gao'an, Jiangxi Province has set off a "rock slab craze". Recently, Gao'an's leading local ceramic companies have begun to keep up with the development trend of slate and expand their slate production lines. It is expected that many slate production lines in Gao'an will be put into operation by the end of this year or early next year.
At the same time, in order to further expand the slate market channels, three slate deep processing companies have been put into operation in the Gao'an Ceramics Base. Ceramic companies such as Xinzhongyuan and Putin have established slate deep processing workshops within the factory. Slate production areas The industrial layout has been further improved.
End of this year or early next year
Several slate production lines in Gao'an will be put into operation
Recently, incomplete statistics from "Ceramic Information" show that by the end of this year, there will be 30 large plate production lines in Gao'an production areas. At the same time, Gaoan's top ceramic companies have also begun to keep up with the development trend of rock slabs and expand their production lines:
Putin Ceramics’ newly planned production line for rock slabs with specifications below 1200×2700mm will be put into production in November;
Sun Group will dismantle and rebuild all its production lines with outdated equipment and plan a slate production line, mainly focusing on small slate series, which is planned to be put into production in December;
The fourth production line of Xinjing Ceramics Base under Asus Ceramics Group has been planned to produce rock slabs;
In September, Golden Triangle Ceramics reached a strategic cooperation with Sacmi Group, the top Italian ceramic equipment company, to introduce slate production equipment. It is expected that the slate production line will be put into operation in March next year. The production line has already broken ground; < /p>
At the end of October, Qinyuanchun Ceramics launched 600×1200mm 9mm thick small rock slabs in the production area, once again rewriting the current market pattern of low-price competition for 600×1200mm large slabs in the production area;
On November 3, Roosevelt Ceramics released the new "Yushang Luxury Rock Series" slate products. Through an online live broadcast, it was announced that Roosevelt's product line has officially extended from large slabs to slates. It is understood that Roosevelt Ceramics has followed the market trend this time, targeted the pain points of transporting slate slabs into homes, locked in the 800×2600mm gold specification, and worked hard to create a blockbuster new product with both appearance and strength...
According to analysis by industry insiders in Jiangxi production areas, in 2021, as many leading companies in the production areas deploy slate production lines, Gaoan will officially set off the "slate trend".
Mainly small rock slabs
Rely more on traditional channels
It is understood that at present, manufacturers in Gao'an production areas have promoted or are planning to build slate production lines, mainly focusing on small slates below 3 meters, and more rely on traditional channels to integrate background walls and walls. Mainly paving.
In October, Qinyuanchun Ceramics launched the "Yanjie 6012" series of small rock slabs with a product specification of 600×1200×9mm, becoming the first manufacturer in the Gao'an production area to launch small rock slabs of this specification.
According to Chen Yiming, general manager of marketing of Ruiyang Ceramics Group, as the cost of raw materials and energy continues to rise, thinner ceramic tiles will be the industry development trend in the future. The "Yanjie 6012" series created by Qinyuanchun Ceramics not only closely follows the development trend of the industry, but also has superior physical and chemical properties than traditional ceramic tiles.
He Xiang, marketing manager of Ruiyang Ceramics Group, further introduced: "The whiteness of Yanjie 6012 series products is 50 degrees, 9 mm thick, and with low water absorption, ceramic tile adhesive can be used directly for paving, which reduces the risk of dry hanging of large slabs. The labor cost of the wall. Using a unique ultra-fine shading design, the bricks have higher strength, higher flexural strength, and a smoother base to avoid hollowing. The infinite continuous pattern technology breaks through the single-piece size limit and makes the entire space more comfortable. More beautiful and atmospheric. ”
"In the half month since the launch of Yanjie 6012, more than 70% of the company's brand dealers have started shipping. Many OEMs have placed orders for production after seeing the samples. It is a cost-effective product. Higher product." He Xiang said.
In addition to entering the field of small rock slabs, on November 3, Roosevelt Ceramics launched 10 new 800×2600mm gold specification rock slab products, which can reach the top in one slab. Delivery does not require lifting and can be carried by an elevator. It is the first stone slab elevator to enter The highest specification of the household.
Regarding the channel expansion of slate in Gao'an production areas, Huang Chenzi, deputy general manager of marketing of Roosevelt Ceramics, said that the development direction of slate for enterprises in Gao'an production areas is to rely more on traditional channels and promote it as a new category for enterprises. At the same time, relying on rock slab processing enterprises in the production area, rock slabs can also be used as an auxiliary material.
However, overall, it is difficult to compete with Guangdong companies in terms of plate processing, sales channels, logistics and production costs.
Huang Chenzi also raised concerns about the future development of slate in high-security production areas. In his opinion, the technical threshold of small slate slabs is relatively low. If a company transforms the original ceramic tile production line with low investment cost, some low-end small slate slabs will inevitably enter the market and have a negative impact on the future of slate slabs in high-security production areas. market developmentThere will be some impact.
(The article is reproduced from Tao Xin Information)
