2021 is the year when 1916 Tile starts a new journey of brand building. 1916 tiles injected hard-core power into the brand building strategy and landed on the core channel of CCTV. The CCTV advertising matrix launched an era of brand symbolism, created strong brand power, and strengthened the 1916 brand building process!
△1916 tiles were featured in a set of CCTV advertising screens
△1916 tiles were featured in the second set of CCTV advertising screens
△1916 tiles were featured in four sets of CCTV advertising screens
△1916 tiles were featured in seven sets of CCTV advertising screens
As a national authoritative mainstream media, CCTV’s credibility, communication power, influence and guidance are unquestionable, and it also has strict requirements for advertising review. After strict review, 1916 Tiles emerged from the industry. Starting from September 12, it was launched on CCTV's "News Network", achieving high-frequency coverage during prime time and demonstrating the high-quality products of 1916 Tiles to hundreds of millions of viewers across the country. , deepening the brand awareness and influence of 1916 Tiles, and also representing the recognition and trust of the national media on the strong comprehensive strength of 1916 Tiles!
On August 14, 1916 Tile launched the CCTV advertising strategy and was featured in the prime time of CCTV's second set of "Is It Real" program, fully demonstrating the strong cultural heritage and strength of the 1916 brand.
Starting from September 12, we will continue to increase our focus on all CCTV channels and log in to four CCTV channels including CCTV-1 Comprehensive Channel, CCTV-2 Financial Channel, CCTV-4 Chinese International Channel, and CCTV-7 National Defense and Military Channel. Achieve a comprehensive upgrade of the brand communication matrix! The 1916 tile advertising CCTV screen dominance will last until October, which fully reflects CCTV's authoritative recognition of the comprehensive strength of the 1916 brand and helps the 1916 brand achieve greater success in market share.
With CCTV's strong endorsement, dissemination and shaping, the brand influence and market competitiveness of 1916 tiles will surely rise again, and it is bound to explode into greater brand glory in the second half of 2021.The potential of the brand can promote the brand’s reputation to be upgraded!
△1916 tiles were featured in the second set of CCTV advertising screens
Gather as industry role models to lead brand development. Since its establishment, 1916 Tiles has insisted on creating high-quality products. Relying on its outstanding product quality, excellent service advantages and market reputation, 1916 Tiles stands out among its rivals. In just 7 years, it has entered the monthly sales volume of over one million, creating a growth miracle in the industry.
Entering into the 3-year planning and 5-year development strategy period, 1916 Tile is fully focusing on quality battle, and assists the development of brand strategy process with high quality. To this end, 1916 Tiles has launched a top-down quality revolution, achieved comprehensive optimization of product systems, marketing systems, quality inspection links, and brand services, leading the building materials industry into the era of "quality products and quality life", creating an invincible, sharp Unstoppable product competitiveness!
In the future, I believe that under the witness of the CCTV platform, the 1916 tile brand concept will be more widely recognized by the market. 1916 tiles will also continue to adhere to the brand mission of "quality products, quality life", give full play to the team's innovation ability and craftsmanship spirit, insist on winning with quality, and add vitality to a better living life.
